Marketing News

Opinions expressed by Entrepreneur contributors are their own. Many startup leaders think that the more money they feed into their marketing budgets, the faster they’ll gain traction. For B2B companies, however, nothing could be further from the truth. A 2021 CB Insights study found that nearly 4 in 10 organizations hit rock bottom because they either outran their

Opinions expressed by Entrepreneur contributors are their own. A company’s website is one of the top marketing channels, second only to social media, according to a 2021 HubSpot report. But your website isn’t just a place to humble-brag about your company’s origin story or showcase your unique offerings: It’s also a prime driver for sales conversions.

Opinions expressed by Entrepreneur contributors are their own. The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new techniques in digital

Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Brad Davis runs a successful real estate business in Seattle, where the housing market has been on fire. He’s as busy as can be, helping his clients buy and sell houses and

Opinions expressed by Entrepreneur contributors are their own. Have you ever been strung along by an SEO company that promises better performance on the horizon but doesn’t seem to deliver? SEO is not necessarily a zero-sum game, but agencies should base performance on objective metrics that increase your ROI. On the other hand, some SEO

Opinions expressed by Entrepreneur contributors are their own. Earlier this year, Lindsay McCormick had the kind of problem that most entrepreneurs would love to have, but it was a challenge just the same. She’d built a multimillion-dollar company, Bite, with products that disrupted the sleepy tooth care industry and a great brand story. Bite was

Opinions expressed by Entrepreneur contributors are their own. For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential. Where traditional outbound marketing and PR were once the go-tos for reaching customers and increasing brand awareness, inbound marketing has taken over, becoming the preferred and most effective way

Opinions expressed by Entrepreneur contributors are their own. If you associate the sound of a ringing phone solely with Baby Boomer complaints or the occasional after-sales inquiry, you are misvaluing phone calls. This will result in your business, more likely than not, missing out on revenue and new customers. Take a look at these statistics: 60%

Opinions expressed by Entrepreneur contributors are their own. When it comes to Super Bowl festivities, no one does it better than experiential sports marketing guru, David Spencer. The Talent Resources Sports co-founder has been throwing legendary celebrations centered around the biggest sporting events for more than a decade. His parties — which can take up

Opinions expressed by Entrepreneur contributors are their own. We’re all looking for ways to become better marketers, in one way or another. Sometimes, we take new classes or attend seminars that allow us to acquire new skills. Other times, we do online research and talk to peers in groups to learn more about a subject

Opinions expressed by Entrepreneur contributors are their own. Growing up, Holly Thaggard always wanted to be a teacher, but what she didn’t realize after just one year in the classroom was that it could take on a very different, nontraditional meaning for herself and her career when she created Supergoop. Holly Thaggard Related: How Success Happened

Opinions expressed by Entrepreneur contributors are their own. Many companies are not necessarily founded with greater social, cultural or environmental purposes in mind, but that doesn’t mean they can’t incorporate them. But first, it’s helpful to define what we’re dealing with: What is “purpose” and why is everyone talking about it? I’ve found that the

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, knowledge, and vision. These factors can create the business’s most promising consumer base and make a positive brand persona when aligned correctly. Customer referral marketing, one of the most potent tools

Opinions expressed by Entrepreneur contributors are their own. Getting PR for products and services has become an enormous challenge. Communications channels have proliferated, publishers struggle to stay alive, and cutbacks have decimated journalist staff. Strategy isn’t enough. Execution isn’t enough. It takes the marriage of strategy and execution to get the job done. 84 placements in

Opinions expressed by Entrepreneur contributors are their own. As a business owner, you already have so much on your plate, and the prospect of adding a whole new level of marketing might feel like just too much work. Where to even begin? Luckily, in this world of booming digital content and with so many platforms

Opinions expressed by Entrepreneur contributors are their own. Despite the long history of the strategy and the ample availability of tutorials and guides on the subject, there’s still a lot of confusion and a lot of irrational fear around search engine optimization (SEO). It’s true that your site can be penalized if you practice SEO

Opinions expressed by Entrepreneur contributors are their own. Exhibitions are the perfect platform for showcasing and strengthening a business. The trouble is that many people miss out on their benefits because they don’t understand how to appropriately plan time and resources. Here time-tested ways of ensuring that you get the most from these valuable opportunities.

Opinions expressed by Entrepreneur contributors are their own. From clothing to big-ticket technology items to vehicles, more than 87% of buyer journeys now start online, according to Salesforce. Still, so many legacy brands continue to underinvest in their online presence, even as they spend tremendous amounts on above-the-line (ATL) advertising (think TV ads, magazine ads and