Marketing News

Opinions expressed by Entrepreneur contributors are their own. Tech companies, especially those in their early stages, tend to go all-out when it comes to product development, but end up skimping on marketing elements — particularly community building. There are plenty of reasons why this may be the case, from budgeting concerns to the idea that, “If
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Opinions expressed by Entrepreneur contributors are their own. Small businesses are fueling innovation and bridging critical gaps in virtually every industry. According to Semrush, small businesses also create 1.5 million jobs and account for 64% of all new jobs in the U.S. Of course, the purpose for venturing into entrepreneurship differs from one business owner to
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Opinions expressed by Entrepreneur contributors are their own. For the first time in the company’s 77-year history, Baskin-Robbins is launching a full line of merchandise to commemorate its recent glow-up, hinged on the new tagline “seize the yay.” The campaign celebrates decades of Baskin’s history in being a staple for sweet treats and fun, encouraging
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Opinions expressed by Entrepreneur contributors are their own. When personal brands become powerful, their architects become sought-after speakers, excel as thought leaders, impact the world positively and leave leadership legacies to the next generation.  When you have a brand, opportunities knock at your door. When people Google your name, your title must appear on the first page
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. TikTok has taken the world by storm. But it’s not just about challenges and trendy dances. TikTok is
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Opinions expressed by Entrepreneur contributors are their own. The essence of a blog is that it caters to a definite fan base or customer base. The prime advantage here is that everyone reading it, already harbors a soft spot for your cause. Blogs have ever since been a medium of conversation between a blogger and
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Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Unsplash Whether you have a brick-and-mortar business or you go onsite to serve customers, people look at your online presence when they’re deciding if they want to do business with you. And
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Opinions expressed by Entrepreneur contributors are their own. The user experience a website provides is a crucial ranking factor for search engines like Google’s, which is why there’s such a close association between search engine optimization (SEO) and customer service. In today’s corporate world, the right SEO marketing strategies can give you a powerful leg
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Opinions expressed by Entrepreneur contributors are their own. Whether you’re a new startup or global enterprise, LinkedIn can be an enormously valuable tool for generating quality leads and increasing your brand awareness. A vast networking platform with more than 800 million members worldwide, LinkedIn offers an unmatched social-marketing opportunity. When done right, a savvy LinkedIn
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