Marketing News

Opinions expressed by Entrepreneur contributors are their own. Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business. Public relations is a cost-friendly, highly effective

Opinions expressed by Entrepreneur contributors are their own. Given the power of social media, branding is everything today. Even before Instagram, Facebook, TikTok and any of the other digital platforms existed, branding was key to running a successful business or project. Branding is literally what gives you a name or a label, what characterizes you

Opinions expressed by Entrepreneur contributors are their own. Change is hard, but it is also essential. This is especially true when doing business online. Customer trends and expectations, privacy concerns and world events (to name only a few major issues) often require businesses across the globe to make major changes in very little time. A

Opinions expressed by Entrepreneur contributors are their own. Already in 2014, companies were discovering the benefits of connecting with consumers across multiple channels, including more repeat shopping and referrals. Now, with e-commerce on the rise, consumers are expecting omnichannel experiences to be even better. For small businesses in today’s competitive marketplace, meeting these expectations of

Opinions expressed by Entrepreneur contributors are their own. It is extremely important to maintain a certain level of expertise in anything you do, and as far as marketing and business is concerned, you must possess immense expertise and experience in your field to even stand a chance in front of competitors. This article is a

Opinions expressed by Entrepreneur contributors are their own. Whichever type of business you run, having a clean, user-friendly website is critical. Your business site not only serves as the digital home base for your business and product line, but also anchors your entire digital marketing approach, giving a central hub to point toward and connect customers

Opinions expressed by Entrepreneur contributors are their own. For the better part of a decade, all of the new marketing advice has been centered on reaching millennials. And while it’s still as important as ever to tap into this lucrative portion of the market, doing so exclusively is to ignore the larger picture. In 2022

Opinions expressed by Entrepreneur contributors are their own. Third-party cookies have been an essential part of every marketer’s toolkit for as long as they’ve been around. Businesses and brands have been leveraging these tracking methods to understand their audience’s browsing activities and serve them with relevant ads. Although the removal of third-party cookies will force

Opinions expressed by Entrepreneur contributors are their own. Before becoming an entrepreneur, I had a lengthy career as an in-house marketing leader. During that time, I started closely following a few companies that stood out as thought leaders in B2B marketing. One of those is Gartner. So, when I saw recent analysis from Gartner about how to drive

Opinions expressed by Entrepreneur contributors are their own. While you might be able to launch a business all on your own, when it comes to branding, there are some things you shouldn’t do by yourself.    It can be overwhelming regarding where to start and what to expect, so here are several things to consider

Opinions expressed by Entrepreneur contributors are their own. When it comes to physical products in the media, there is so much opportunity right now through public relations to share the news of your new launch. Reporters and media outlets are excited to feature new brands that consumers want to buy. Whether it is a holiday

Opinions expressed by Entrepreneur contributors are their own. I’ve worked with hundreds of entrepreneurs on their books and the one aspect they tend to be most focused on — more than cover, title or even book content — is who’s going to endorse their book. And this makes sense. Entrepreneurs know that recommendations from luminaries

Opinions expressed by Entrepreneur contributors are their own. Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big overnight. There’s a treasure trove of wealth to be made for those of us

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you’re an entrepreneur, a graphic design professional, or just side hustling as a designer, you know how

Opinions expressed by Entrepreneur contributors are their own. A lot of entrepreneurs make the mistake of believing that once they build the online community and amass thousands of followers, selling will be practically effortless. So it becomes a not-so-pleasant surprise when they announce a new course, book or event, and nobody bites.  Just because people

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that more consumers are shopping online now than ever before, with global ecommerce sales set to exceed $5 trillion in 2022. However, this increase in spending has simultaneously driven an increase in competition.  In this new reality for brands, the average conversion rate of

Opinions expressed by Entrepreneur contributors are their own. There are many ways to build your authority, including writing books, giving speeches, hosting events and establishing a personal brand. It’s easy to get sucked into the trap of creating content, only to realize it may never find the right audience. While you should still aim to

Opinions expressed by Entrepreneur contributors are their own. March was a big month for Facebook and Instagram advertisers. Per a statement via CEO, Mark Zuckerberg’s, media mouthpieces: “We’re removing some Detailed Targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics