Marketing News

Opinions expressed by Entrepreneur contributors are their own. If you have a marketing team that’s building brand awareness, fostering customer engagement, creating promotions, etc. — that’s amazing. It’s even better if there are multiple members within the marketing team, each with their own superpower, such as someone for strategy, a few for execution and maybe
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Opinions expressed by Entrepreneur contributors are their own. I was an early adopter of Facebook; I signed up in November 2005 when an .edu address was required for an account. To say Facebook has exploded since then is an understatement. But things have changed dramatically, and now Facebook business pages, groups and personal profiles are getting
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Opinions expressed by Entrepreneur contributors are their own. No matter the size of your business, you want it to stand out from the crowd. The “secret sauce” to engaging your customers? Creating brand-first experiences that showcase who you are while empowering them to become not only brand loyalists but brand ambassadors. Related: Importance of Customer
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Opinions expressed by Entrepreneur contributors are their own. From Sarasota and Naples, Florida, to Hilton Head, South Carolina; South Hampton, New York; Austin, Texas; Prescott, Arizona; San Luis Obispo, California; and many other cities, the luxury real estate market is booming. Picture-perfect sunsets, sandy-white beaches and the allure of the wide-open spaces attract high-end market
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Opinions expressed by Entrepreneur contributors are their own. Technology has handed purchase power over to consumers, enabling them to research and compare brands without ever speaking to a sales rep or setting foot in a store. Tech behemoths like Google and Amazon have further influenced the digital experience with personalized product recommendations and intuitive search
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Opinions expressed by Entrepreneur contributors are their own. In today’s digital era, physical printed branding materials are often overlooked. A concerning amount of business owners are dismissing print media as “obsolete” and unnecessary. However, print media could be the most powerful branding tool that companies are missing! Some examples of print media include books, business
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Opinions expressed by Entrepreneur contributors are their own. If you’re familiar with content marketing, you probably know what the desired end-state looks like: A blog that generates the majority of your website’s organic search traffic as well as a significant portion of your sales leads Downloadable resources and educational webinars that add heaps of new
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Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we call a direct impact. SFIO CRACHO |
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Opinions expressed by Entrepreneur contributors are their own. Businesses of all sizes in every industry have continued to experience a paradigm shift on all fronts, which won’t change anytime soon. From adopting and maximizing the use of technology to improve business operations to building and nurturing business relationships with customers, it is no longer the
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