Marketing News

Opinions expressed by Entrepreneur contributors are their own. Having one person in charge of both sales and marketing makes sense for new startups and smaller businesses, but it’s tough. Other companies have entire teams dedicated to each function, yet you’re responsible for both creating pipeline and for closing opportunities. You feel like you have to

Opinions expressed by Entrepreneur contributors are their own. There is nothing more frustrating than seeing a competitor growing faster than you solely because of name recognition, especially when you know that your product or service is vastly superior to them. However, with so many companies vying for consumer attention, it can sometimes feel like a

Opinions expressed by Entrepreneur contributors are their own. Have you ever found yourself looking at a piece of marketing material and thinking, “It’s so simple, yet so brilliant?” Whether it’s a memorable billboard, a pop-up experience or even a flyer through your door, some ideas are so inspired that you can’t help but kick yourself

Opinions expressed by Entrepreneur contributors are their own. If you have a marketing team that’s building brand awareness, fostering customer engagement, creating promotions, etc. — that’s amazing. It’s even better if there are multiple members within the marketing team, each with their own superpower, such as someone for strategy, a few for execution and maybe

Opinions expressed by Entrepreneur contributors are their own. Not to state the obvious, but there’s one thing your book needs above all else in order to be successful: readers. And yet even though this is exceedingly obvious, the biggest mistake many first-time authorpreneurs make is that they allow their passion for a topic to blind

Opinions expressed by Entrepreneur contributors are their own. I was an early adopter of Facebook; I signed up in November 2005 when an .edu address was required for an account. To say Facebook has exploded since then is an understatement. But things have changed dramatically, and now Facebook business pages, groups and personal profiles are getting

Opinions expressed by Entrepreneur contributors are their own. No matter the size of your business, you want it to stand out from the crowd. The “secret sauce” to engaging your customers? Creating brand-first experiences that showcase who you are while empowering them to become not only brand loyalists but brand ambassadors. Related: Importance of Customer

Opinions expressed by Entrepreneur contributors are their own. From Sarasota and Naples, Florida, to Hilton Head, South Carolina; South Hampton, New York; Austin, Texas; Prescott, Arizona; San Luis Obispo, California; and many other cities, the luxury real estate market is booming. Picture-perfect sunsets, sandy-white beaches and the allure of the wide-open spaces attract high-end market

Matt Bertram is the head of strategy at EWR Digital. He sat down with Jessica Abo to discuss how to prepare your brand for Web 3.0 marketing. Jessica Abo: Matt, what is Web 3.0 and how did we get here? Matt Bertram: Web 1.0 was 1990 to say 2005, 2006. Basic websites, HTML, just now

Opinions expressed by Entrepreneur contributors are their own. Technology has handed purchase power over to consumers, enabling them to research and compare brands without ever speaking to a sales rep or setting foot in a store. Tech behemoths like Google and Amazon have further influenced the digital experience with personalized product recommendations and intuitive search

Opinions expressed by Entrepreneur contributors are their own. In today’s digital era, physical printed branding materials are often overlooked. A concerning amount of business owners are dismissing print media as “obsolete” and unnecessary. However, print media could be the most powerful branding tool that companies are missing! Some examples of print media include books, business

Opinions expressed by Entrepreneur contributors are their own. We often like to talk about great customer experiences (and how content fits into them), to give you positive examples of how to reach buyers most effectively. But sometimes, it’s just as instructive to take note of bad examples as well — and unfortunately, there are plenty

Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good marketer would do: It created a sales funnel. A sales funnel is a process that leads potential customers through

Opinions expressed by Entrepreneur contributors are their own. Maybe it’s a trend, maybe it’s a coincidence, but lately I’ve seen an uptick in companies reaching out to me for “name assessments.” In each case — based on a hunch or a few too many snide comments from customers — the client was seeking an informed

Opinions expressed by Entrepreneur contributors are their own. If you’re familiar with content marketing, you probably know what the desired end-state looks like: A blog that generates the majority of your website’s organic search traffic as well as a significant portion of your sales leads Downloadable resources and educational webinars that add heaps of new

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we call a direct impact. SFIO CRACHO |

Opinions expressed by Entrepreneur contributors are their own. One of the most frustrating things when you’re running a business is not getting the conversions you want. Now, it’s easy to blame design, authenticity or even load time. And while all these could influence conversions, chances are, the real culprit is your copy. So if you’re

Opinions expressed by Entrepreneur contributors are their own. Businesses of all sizes in every industry have continued to experience a paradigm shift on all fronts, which won’t change anytime soon. From adopting and maximizing the use of technology to improve business operations to building and nurturing business relationships with customers, it is no longer the