Marketing News

Opinions expressed by Entrepreneur contributors are their own. According to GrowthBadger, more than 3 billion blog posts are published each year. In the U.S. alone, some 31 million bloggers post at least monthly. For many businesses and influencers, this tool has become a cornerstone, helping drive web traffic and brand awareness and greatly influencing sales.

Opinions expressed by Entrepreneur contributors are their own. If the 2020s have taught us anything, it’s that companies can no longer simply meet the expectations of their customers or, even worse, fall short of expectations by overpromising and failing to comply on prior commitments. Instead, businesses should always aim to over deliver while surprising their

Opinions expressed by Entrepreneur contributors are their own. A strong product marketing strategy is mandatory if you strive to get your product seen by the market and your end consumers. It involves building value for your idea by positioning the product aligned to your target audience‘s needs. While product marketing might sound like a separate

Opinions expressed by Entrepreneur contributors are their own. Great businesses are built by creating a quality solution to a top-of-mind problem and effectively taking that solution to market. It’s much tougher to do when you’re a bootstrapped startup — a new venture that isn’t taking outside investment. But it’s still doable. Here’s the seven-step marketing

Opinions expressed by Entrepreneur contributors are their own. The gaming universe is thriving. Consumers of all ages and backgrounds have shown their willingness to invest money in gaming. They’re also putting in hefty amounts of time, as both active participants and consumers. In 2021 alone, gaming enthusiasts clocked more than 100 billion hours watching YouTube

Opinions expressed by Entrepreneur contributors are their own. In 2021, $621 billion in venture capital was deployed to startups raising funding. More than 50% of that funding went straight into ads. The problem? People hate ads. Ad blocking technology usage has increased dramatically year over year. Even worse, 68% of online experiences start with a

Opinions expressed by Entrepreneur contributors are their own. Opening your own floral shop is no easy feat, especially if you want it to be successful. At the very least, you’ll need to know how to design and make flowers, but you’ll also need to know how to market your shop so that you can attract

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail to reach expected sales. Rather, they see fault in what they believe to be an inadequate product or service. When a price does not work, the

Opinions expressed by Entrepreneur contributors are their own. Far too many experts gifted with true genius end up dimming their light to appease the mainstream. This mystifies me. Why make yourself smaller than you can be? If you know you are destined for greatness, why wouldn’t you step into your true potential? Why wouldn’t you

Opinions expressed by Entrepreneur contributors are their own. With Asian American and Pacific Islanders Heritage Month in the rear view mirror, we must remember to not lose focus on the entrepreneurs contributing $909 billion to the U.S. GDP and employing more than 4.6 million people across our country. At Hello Alice, we tapped into our

Opinions expressed by Entrepreneur contributors are their own. Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four Ps” are a tried and tested method

“In advertising, most often you are creating an ad around a product that’s already in stores,” says Liz O’Connor, a producer at advertising powerhouse McCann New York. “But with True Name by Mastercard, the card didn’t exist.” This was the challenge faced by O’Connor and the creative team behind Mastercard’s True Name campaign, which works

Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine results pages (SERPs) for queries related to your business. In other words, when people search for businesses like yours, your business is the first one to

Opinions expressed by Entrepreneur contributors are their own. QR codes have become a staple in our lives over the past few years — with the Covid-19 pandemic accelerating the shift to touch-free payment and paperless menu options. We see them on display at every restaurant table or bar, throughout the aisles at grocery stores and

Opinions expressed by Entrepreneur contributors are their own. International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to challenge one’s own perceptions and habits to

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case study is a winning customer story that you can use to win more customers. Since case

Opinions expressed by Entrepreneur contributors are their own. The number of startups and entrepreneur investments has grown drastically amid the uncertainty of the past few years. Although acquiring funds for a business has never been easy, venture capitalists are now spending less time than ever looking at each pitch deck. Especially in an age when

Opinions expressed by Entrepreneur contributors are their own. As more and more ad spend dollars increasingly shift to digital channels, franchisors and franchisees are looking for new avenues to effectively reach their target audiences online. Running campaigns on channels like paid search and paid social are table stakes for any franchise today. But where should