Marketing News

Opinions expressed by Entrepreneur contributors are their own. Three words lie at the heart of what’s broken in content marketing. Those same words hold the key to fixing marketing: connection, creativity and results. Today’s content marketers often feel pressured to sacrifice the first two — connection and creativity — to have any hope of demonstrating

Opinions expressed by Entrepreneur contributors are their own. Content may be king, but it’s not magic. You need a good strategy, time and a dedicated budget for content marketing to help you reach and convert qualified buyers. Done well, content will play a key role in your bigger marketing and company-wide goals. Here’s how to

Opinions expressed by Entrepreneur contributors are their own. When it comes to cultivating a compelling brand story, many entrepreneurs follow the same sequence of events. After a certain point of being deep into creating their offer, they realize that no matter how good it is, their audience still needs to know, like and trust their

Takeaways from this episode: From Hobby To Business — Kelly Senyei began food blogging as a hobby in 2008. However, once she decided to make Just a Taste a business, there were many aspects to consider in order to generate revenue. Different Platforms. Different Languages — Kelly Senyei understands that social media is an integral

Opinions expressed by Entrepreneur contributors are their own. Companies employ search engine optimization (SEO) because they want to improve their presence in online searches. However, the truth is that for larger brands—and especially national brands — SEO has little to do with why brands may appear in first-page search results. The central value proposition of

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the more often this happens, the better your

Opinions expressed by Entrepreneur contributors are their own. Since Covid-19, brands have been getting more creative in reaching new audiences and staying relevant. Marketing ideas that worked in pre-pandemic times are now deemed irrelevant, and what worked last year doesn’t necessarily mean it is guaranteed to resonate with your audience today. Scaling has become more

Opinions expressed by Entrepreneur contributors are their own. In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there’s currently a 30% chance of recession, and that number has doubled over three months. As a large or

Opinions expressed by Entrepreneur contributors are their own. It doesn’t matter if you are a content writer, copywriter, or blogger; learning how to write when you don’t feel like it is essential if you want to get serious about your work. But ultimately, there will be days when writing feels near impossible. Perhaps you didn’t

Opinions expressed by Entrepreneur contributors are their own. In Depth with Graham Bensinger showcases stories of the famous, infamous and personalities on the ascent. The 35-year-old, Emmy-winning journalist’s podcast, (which gets, on average, 2.5 million digital views per episode) has hosted Tom Hanks, Bob Costas, the late/great Kobe Bryant, Mike Tyson and too many other

Opinions expressed by Entrepreneur contributors are their own. I started selling social media services when I was 17 years old. After spending $9 on a logo and domain for my newly created brand, I sat back and waited for my email to fill with orders and partnership opportunities — but that didn’t happen. Four weeks

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks or even months of brainstorming sessions, research, analysis, strategy building, testing and more, taking the skill and collaboration of some of your best and brightest to

Opinions expressed by Entrepreneur contributors are their own. As former Netscape CEO Jim Barksdale famously said, “There are only two ways to make money in business: One is to bundle; the other is unbundle.” Ever since the concept of search engine optimization (SEO) became a thing a little over 20 years ago, marketing agencies have

Opinions expressed by Entrepreneur contributors are their own. For every 100 new products that come to the market each year, 95 of them will fail. But how do you make sure your product succeeds? The truth is that the e-learning market is huge. In 2019, it was sized at almost $200 billion USD, and by

Opinions expressed by Entrepreneur contributors are their own. More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans. If you haven’t already considered email marketing for your new startup, then you need to start now. One of the most positive aspects about email marketing

Opinions expressed by Entrepreneur contributors are their own. Why does a business or organization need to rebrand? Rebranding is a process whereby a business or organization changes its name, logo, identity and image. There are many reasons why a company might choose to undergo a rebrand. A brand may have become stale and no longer

Opinions expressed by Entrepreneur contributors are their own. There’s plenty of startup marketing you should do for free — like brand building on social media, gaining website traffic through organic search, earning media coverage, getting online reviews on major platforms and simply talking to as many customers as you can. Once you’ve done that and

Opinions expressed by Entrepreneur contributors are their own. Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience. Those of us who have made our careers in marketing have a unique perspective, but even as professionals, we each view the