Marketing News

Opinions expressed by Entrepreneur contributors are their own. The internet forever changed how we buy and sell things — both in the B2C and B2B markets. The influx of options and available information created a customer base that was more informed than ever and granted them the power to take purchasing into their own hands.

In 2019, the political system in Lebanon was in disarray. Politicians couldn’t form a functioning government, and they used the newspaper to make excuses and play the blame game. To deliver a message about the public’s frustration with inaction, ad agency Impact BBDO created a brilliant campaign for the independent newspaper An Nahar. “We printed

Opinions expressed by Entrepreneur contributors are their own. Law firms are businesses, too. Because the legal process is so specialized, formal and rigid, it can be easy to lose sight of this basic truth. Like any modern business, a law firm needs to develop a reliable and sustainable digital marketing strategy, or it can and

Opinions expressed by Entrepreneur contributors are their own. We are now witnessing the very early days of so-called Web3, a new generation of internet that is currently represented by an ecosystem of cutting-edge NFT and DeFi projects. As it grows, countless teams are striving to define their target audiences and the best ways to target

Opinions expressed by Entrepreneur contributors are their own. The state of advertising is experiencing massive shifts. TV impressions are shrinking, the cost of digital channels is rising, and new privacy protocols have left digital and mobile attribution in shambles. Advertisers feel the effects of this “new normal” in declining campaign performance. It’s not ideal circumstances,

Streaming news has made quite a splash in recent months — from Netflix’s struggle to retain subscribers, to CNN+’s quick demise — leaving many to wonder what’s going on after a five-year period of explosive growth and seemingly limitless potential. Some point to changing consumer habits as the pandemic wanes; others wonder if the market

Opinions expressed by Entrepreneur contributors are their own. A podcast can be a powerful and inexpensive avenue for communicating your message to your target audience and is a fantastic tool to promote what you offer. Being a podcaster will help position you as an expert in your field, which will, in turn, help you to

Takeaways from this episode: W.T.F (Weekly Taco Feature) — A part of Velvet Taco‘s “Innovative Promise” is that they will continuously try new things. The biggest display of that for Clay Dover and company is the implementation of a new taco flavor every week. Think Down the Road — Like much of the restaurant industry,

Opinions expressed by Entrepreneur contributors are their own. While globalization has significantly changed the marketplace, many businesses start building their success by selling to local customers. The yellow pages may have once been a business necessity, but online search engines have taken over. That is why local Search Engine Optimization (SEO) has become one of

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) can seem like a headache. But if you’re a business owner, it can be one of the best ways to get your business found online. It provides a source of regular organic traffic that’s more cost-effective than other sources. And trust me, once

Opinions expressed by Entrepreneur contributors are their own. Investing our hard-earned money brings up feelings of uneasiness and stress. Investing involves unknown risks and volatile market behaviors. Entrepreneurs can use real estate to diversify their investments, leverage more money and create passive income opportunities. Qualified Opportunity Zones, or QOZs, can provide a solution for investors

Opinions expressed by Entrepreneur contributors are their own. Conventional forms of advertising — print, radio and television — are no longer the most effective channels of communication. Historically, mass advertising supposedly worked, perhaps because we didn’t know any better. But in this digital age, personalization and targeting are the only things that matter. They are

Opinions expressed by Entrepreneur contributors are their own. Nike, McDonald’s, Uber, Netflix: These companies operate in wildly different industries, but they’re all similar in that they’ve gone through a significant rebrand at some point. This type of transformation may eventually become necessary in your own business, simply because market demands are so fluid. But there

Opinions expressed by Entrepreneur contributors are their own. I’m a card-carrying member of the Beyhive. Not in the creepy, swarming all over the interwebs attacking Beyoncé-haters kind of way. But the type that not only enjoys the vibe of her music, but also admires her business-savvy and brilliant marketing strategies. So as you might imagine,

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. A crucial element of any digital marketing plan is analytics. You have to know what’s working in your

Whether she’s promoting a consumer brand or raising money for a non-profit, Tescia Deák, Creative Director of BBH USA, says her team finds inspiration in pop culture. “We like to look at things that are really trending and ask ourselves how we can hijack that in a way that works for this goal,” she explained

Opinions expressed by Entrepreneur contributors are their own. Webinars are quickly becoming the most powerful marketing tool in your arsenal, and they’re dead easy to use. They’re a fantastic way of connecting with your existing customers, attracting new ones, and improving your brand awareness. In this article, we will be looking at why webinars should

Opinions expressed by Entrepreneur contributors are their own. Content strategy has become an indispensable addition to any company’s marketing and the smartest businesses rely on it to generate results. A blog or social media post that isn’t well-crafted will miss the mark and waste your time and resources. There’s a lot to think about when