Marketing News

Opinions expressed by Entrepreneur contributors are their own. Are you looking to build an online reputation for your business? If so, you’re not alone. So far, in 2022, there are over 1.9 billion websites online. That’s a lot of competition, making a strong online presence more important than ever before. From drumming up a new

Opinions expressed by Entrepreneur contributors are their own. I’m a big fan of marketing automation. If you want to grow your business — and do it quickly and efficiently — it’s practically a requirement. With the right tools, and in the right context, you can completely eliminate manual effort from the equation, saving time and

Opinions expressed by Entrepreneur contributors are their own. Raise your hand if this is you: You hired not just one, but two, three or even four marketing agencies only to find yourself right back where you started. Every time, you’re out of thousands of dollars and building further resentment towards marketing agencies. Well … you’re

Opinions expressed by Entrepreneur contributors are their own. Once someone gets a taste of what you create, are they hungry for more? Creating and consuming great content is no different than creating and consuming a delicious, healthy meal. They both have a direct impact on our mental and physical health. Creators, like chefs, must understand

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Copywriting may sound easy. It’s just talking about your product, right? Well, it’s a lot more complicated than

Oberon Sinclair, “Queen of Kale” and founder of creative agency My Young Auntie, once had a caller that few ever will: the BBC. We want to follow you around and do a documentary on you. Her immediate response? Oh, God no. Courtesy of My Young Auntie But the broadcasting company’s interest in her was hardly

Opinions expressed by Entrepreneur contributors are their own. Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned. Both are more than buzzwords. They are integral parts of successful digital marketing for most current brands. Chances are, if you are running a business that uses digital marketing,

Opinions expressed by Entrepreneur contributors are their own. What is social selling and what makes a great strategy for it? Social selling is a special approach to present-day lead generation. This approach is a vital part of creating relationships, cultivating trust and engaging with your target customers to increase sales. You need to use social

Opinions expressed by Entrepreneur contributors are their own. Mistakes are inevitable when building a startup. That’s okay, so long as you learn from them and bounce back better. But if you make the following startup marketing mistakes, you may not get the chance: 1. Spending money on marketing before you have product-market fit “Product-market fit”

Opinions expressed by Entrepreneur contributors are their own. If you’d told me marketing was the most important skill for successful entrepreneurship even ten years ago, I would have laughed in your face. However, over a decade of my own entrepreneurial ups (and major downs), alongside advising thousands of client businesses from zero to profitability, I’ve

Opinions expressed by Entrepreneur contributors are their own. In the marketing world, it’s often said that people don’t hate advertising — they hate bad advertising. What does and doesn’t constitute bad advertising can be discussed ad nauseum, but many of the points in that conversation all come back to one idea: inauthenticity. Brands are speaking

Opinions expressed by Entrepreneur contributors are their own. Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — making email one of the most direct

Award-winning Executive Creative Director Ali Bati handles a number of diverse ad campaign initiatives, from getting more people to sign up for an art school to helping preserve biodiversity on the planet. But he always begins his process the same way: “The key is to find the human truth,” he explains to Entrepreneur magazine Editor

Opinions expressed by Entrepreneur contributors are their own. Lead generation is the path to growth in your B2B business. It’s the primary strategy you’re going to use to generate more interest in your brand. And, the first step in your sales process that’s going to help you secure more revenue. You may already have a

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. There are so many products out there boasting the same features, claiming to solve the same problems, that

Opinions expressed by Entrepreneur contributors are their own. It’s tempting to sink large amounts of money into your marketing budget when sales lag or the economy drags and revenues drop. However, you may be throwing your money away. Before you jump on that new marketing fad or sign the pricey contract with the trendy boutique

Opinions expressed by Entrepreneur contributors are their own. In 2019, a case study done by Analytive proved that the use of technical search engine optimization (SEO) could increase a software company’s database traffic by 26 times in eight months. Another study by BrightEdge Research showed that 68% of online experiences began with a search engine.

Opinions expressed by Entrepreneur contributors are their own. Stocks are slipping, tech growth is halting, and bubbles are bursting. If you haven’t already felt it, you’re bracing for the impact. When markets start to shift, businesses are forced to quickly pivot and adapt to minimize fallout. In tech, we’re seeing this play out in the