Marketing News

Opinions expressed by Entrepreneur contributors are their own. To increase the retention of your website, you need to think about how you can better engage your audience. You can do this by providing quality content regularly and following up when visitors have not visited in a while. People who visit your website will look for

Opinions expressed by Entrepreneur contributors are their own. Franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your

Opinions expressed by Entrepreneur contributors are their own. Marketing can be complex, with dozens of campaigns across numerous channels feeding your bigger strategy. But it should be simple at first. In fact, a mistake I often see from startups and entrepreneurs — that I also made for years — is trying to do too many

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail is outdated, yet direct mail advertising is valued at $72.67 billion dollars, says the Direct Mail Advertising Global Market Report 2022, and it’s expected

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. While the world of business is constantly changing, there’s one thing that has remained true since the earliest

Opinions expressed by Entrepreneur contributors are their own. Market disruption strategies can be highly advantageous for businesses, allowing companies to tap into new markets and gain a competitive edge. However, it’s important to note that not all disruptions are successful. Many companies have tried and failed to disrupt their respective markets. To increase the chances

Opinions expressed by Entrepreneur contributors are their own. Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Social media platforms, review sites and search results all have a noticeable impact on the reputation equation, but how they ultimately come together to shape your company’s

Opinions expressed by Entrepreneur contributors are their own. The beauty industry is competitive but can also be lucrative when marketing is handled correctly. The global cosmetics market is worth an outstanding $507.8 billion, which will reportedly increase to approximately $750 billion by 2025. As such, brands will be expanding their marketing strategies to embrace new

Opinions expressed by Entrepreneur contributors are their own. It seems you can’t turn around on the Internet (virtually speaking) without bumping into a marketing consultant. They’re in your email inbox and Instagram DMs, claiming that they’ll help with your SEO, your paid digital ad strategy, the about page on your company website, etc. The problem?

Opinions expressed by Entrepreneur contributors are their own. In the very early days of The Supplant Company, back when we were just sketching out the details of the “sugars from fiber” concept, it really wasn’t clear what the right route to market might be. Bringing new food ingredients to market isn’t SaaS, and there is

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) is important for any business wanting to build an online presence and sell online. When we write engaging SEO content, Google rewards us by placing web pages higher in search results, giving you higher visibility. This can increase the number of visitors to

Opinions expressed by Entrepreneur contributors are their own. Today’s entrepreneurs are using their platforms and voice to advocate for the issues they care about most. While being passionate and vocal is valuable, companies must remain viable — and the key to this is an unimpeachable personal brand. A well-constructed and strategic personal brand opens doors

Opinions expressed by Entrepreneur contributors are their own. Some of the most well-rounded and effective PR programs include the full breadth of an organization‘s human resources. That’s primarily because people do business with people, and the more an organization can showcase the real people on staff who are solving the real problems experienced by real

Opinions expressed by Entrepreneur contributors are their own. One of the biggest challenges with customer experience (CX) programs is how to go beyond tracking a net promotor score (NPS), collect data, be able to take action and change behaviors that impact customer experiences. That’s because it requires your teams to understand how exactly their behaviors

Opinions expressed by Entrepreneur contributors are their own. Michael Rothbard, the founder of Newton Baby, launched several companies dedicated to helping people sleep better, but helping babies sleep better had never crossed his mind. That was until he and his wife, Jasmine, were expecting twins and it came time to choose mattresses for the little

Opinions expressed by Entrepreneur contributors are their own. Are you trying to do marketing but don’t know where to start? After doing hundreds of campaigns, I will give you one piece of advice that skyrocketed not only my clients but my abilities as a marketer: Get it done… fast! And modify it later. We call

Opinions expressed by Entrepreneur contributors are their own. Does it sometimes seem like online review sites have your brand in a vise? With the ongoing popularity of consumer review platforms, not to mention their favored status in local search results, online reviews on Yelp, TripAdvisor, Trustpilot and other review sites can pose a genuine and

Opinions expressed by Entrepreneur contributors are their own. From a young age, Renette Youssef knew she wanted to travel the world. Growing up in Australia, she remembers telling friends and family when she was just 11 just years old that she wanted to live in different countries and experience their unique cultures. Renette Youssef Is