Marketing News

Opinions expressed by Entrepreneur contributors are their own. TV advertising doesn’t carry quite the same weight it used to. Twenty years ago — back in the days of “water cooler” TV moments and must-watch televisual events — the medium was pegged to a specific time and schedule. If you wanted to watch the network premiere

Opinions expressed by Entrepreneur contributors are their own. Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking people’s help to come across as authentic.

The term “direct marketing” is often synonymous with “mail order.” It comes with set-in-cement success principles dating to the turn of the century, which might make you think: Why would I ever think of applying that to my local brick-and-mortar retail business, service business, or professional practice? Here’s why: Because direct marketing — actual, good

Opinions expressed by Entrepreneur contributors are their own. In the creator world, we often hear that content is king. Though, this phrase leaves out a very important piece of the puzzle. Gary Vee coined the phrase “If content is king, then context is God.” The context that surrounds your content is often more important than

Opinions expressed by Entrepreneur contributors are their own. As the owner of a new website, you’re probably eager to make as much money as possible as quickly as possible. You want everything to be better, faster and more efficient, and you want it all to be optimized yesterday. I’ve been in this position, so I’m

Opinions expressed by Entrepreneur contributors are their own. People buy franchises for two reasons. First, they hope to be backed by experts in running a successful business. Second, they want to attach themselves to a strong brand everyone has heard of. The industry standard for franchisors is to provide training, technology and resources to support

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing has evolved in many ways over the years. From new social media platforms

Opinions expressed by Entrepreneur contributors are their own. It is estimated that the average enterprise-level organization uses over 75 tech tools, on average. Clearly, organizations are recognizing the potential that this can have for their growth — even if they’re getting a little overzealous in adopting it. If you’re still not sure how today’s options

Opinions expressed by Entrepreneur contributors are their own. Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate your users to take action — that is, as long as it’s persuasive

Opinions expressed by Entrepreneur contributors are their own. One twist of events — a.k.a. the pandemic — was all it took for many companies to realize that the future of technology, especially in business, was already upon us. The business narrative went from a standstill because of inactivity to a surge of activity as the

Opinions expressed by Entrepreneur contributors are their own. You don’t have to be an NBA fan to recognize Charles Barkley. Indeed, Sir Charles doesn’t need the pretext of a ring to be the people’s champion: Between his past as an athlete, his present titles of entertainer, ad man du jour and an indespensible ingredient within

Opinions expressed by Entrepreneur contributors are their own. As we near 2023, there is no doubt that we live in a distracted world. With all its many improvements and innovations, the internet has also brought a lot of noise and distraction. There is no exception to the noise regarding public relations, brand building and thought

Opinions expressed by Entrepreneur contributors are their own. As a business matures, limited resources and strained schedules can result in a lack of communication between teams, forcing each into its own niche. It is easy for teams to grow in bubbles, developing a limited understanding of other teams’ roles and objectives. Growing companies that are

Opinions expressed by Entrepreneur contributors are their own. With most shopping happening on the Internet, online advertising has become crucial to any successful business. Google Ads can generate immense traffic to your product — if done correctly. Whether you’re just getting familiar with your Google Ads account or have a history with Google Ads campaigns,

Opinions expressed by Entrepreneur contributors are their own. With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party dealers and large car brands — all

As Head of Athlete Marketing at Dapper Labs, Hayes Grooms IV has formed partnerships with the world’s biggest athletes — Magic Johnson, Kevin Durant, Patrick Mahomes — to create their first NFTs. Entrepreneur connected with the former University Of Michigan basketball player to discuss the Xs and Os of working with iconic talent to blow

Opinions expressed by Entrepreneur contributors are their own. You probably think of logos, colorful packaging and slogans when you think of brands. Brands are not limited to influencers, celebrities and businesses but are for individuals, including you. Your brand is what people visualize when they hear your name or see your picture online. Your brand

Opinions expressed by Entrepreneur contributors are their own. Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, and customers move freely from one to