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Opinions expressed by Entrepreneur contributors are their own. One of the best ways to improve your brand’s credibility online is to have a Wikipedia page for your business or organization. Often, when people Google search for a company, Wikipedia is the first place they’ll go for information. So creating a Wikipedia page can also give

Opinions expressed by Entrepreneur contributors are their own. It’s 2022; people thought we’d have flying cars and teleportation by now! Unfortunately, we don’t have that quite yet, but we still have some incredible technology that you can use for your business. Virtual tours have been around for some time, but they are just starting to

Opinions expressed by Entrepreneur contributors are their own. Fall is just around the corner. While some people will mourn the end of summer, others will rejoice, celebrating the cooler weather and everything that comes with it, including back-to-school week, Thanksgiving and Halloween. And your business should be piggybacking off that excitement to boost sales. In

Opinions expressed by Entrepreneur contributors are their own. Many businesses are already leveraging artificial intelligence technologies to help them advance and make more data-driven decisions. It has become easier than ever to access the data you need to target your audience more effectively and improve your marketing strategy. If you’re a business owner selling digital

Opinions expressed by Entrepreneur contributors are their own. Content is still king, but the problem is, there are just so many forms of content now! So, where do you start? Content marketing for your business can be a full-time job, and if you’re not in a position to hire a full-time marketer or you’re looking

Opinions expressed by Entrepreneur contributors are their own. If you advertise on Facebook, you might sense that the marketplace is becoming more crowded, prospective buyers are warier of offers, and it’s generally more difficult to get people to pay attention. This is for good reason. I remember when I first started advertising on Facebook in

Opinions expressed by Entrepreneur contributors are their own. Marketing in healthcare differs greatly from many other industries. With the ethical and regulatory implications of patient privacy, many healthcare organizations may feel that their marketing efforts are limited. As a direct result, it’s likely that healthcare marketing often lags behind other industries, because it focuses heavily

Opinions expressed by Entrepreneur contributors are their own. Pop-up ads are often considered the villain on websites. No one wants their website experience interrupted by an ad, even if it is a well-intentioned email sign-up form. However, taking the right approach to pop-ups drastically affects how well users respond to them. Show pop-ups at the

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is key to any successful business’s marketing and communications strategy. There are many great benefits to paid advertising, but where paid advertising lacks, public relations makes up for it. Public relations creates trust and reliability with the consumer, turning them into loyal customers. It

Opinions expressed by Entrepreneur contributors are their own. Lackluster sales, a logo that seems straight from the early 2000s and a tagline that no longer speaks to clients. Does any of this sound familiar? It may be time for a rebrand. Most companies will have to rebrand several times over their lifespans. As a CEO

Opinions expressed by Entrepreneur contributors are their own. When the economy is unpredictable, it’s difficult to plan. Yet, plan you must. Even when you love your PR and marketing agency, during these times, it’s tempting to cut marketing and PR budgets. I know both sides of this fence. I’ve been an entrepreneur for 75% of

Opinions expressed by Entrepreneur contributors are their own. The concept of branding has almost always referred to a business name and logo. But times have changed, as we all know, in this digital era with lots of noise. Consumers today are always connected, meaning brands have had to find deeper ways of connecting with them.

Opinions expressed by Entrepreneur contributors are their own. As doctors, we spend years in school and specialized training in our chosen field. We may go to work in hospitals. We might join established medical practices. We could choose to start our own practice, becoming entrepreneurs as well as doctors. It’s important to know how to

Opinions expressed by Entrepreneur contributors are their own. We’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our industry has been accelerating at warp speed

Opinions expressed by Entrepreneur contributors are their own. The underlying reason people buy anything is psychological tension. People feel a tension between what they have and what they want. They are living in their current reality but they have a desired reality in their mind that would somehow be better. People buy something to resolve

Opinions expressed by Entrepreneur contributors are their own. Seasonal stories are events that are celebrated, often worldwide, every year such as Valentine’s Day, Christmas, Black Friday, Easter, 4th of July, Thanksgiving, Chinese New Year, Halloween, Mother’s Day and Father’s Day. Seasonal stories also include the 4 seasons: spring, summer, autumn/fall, and winter. Westend61 | Getty

Opinions expressed by Entrepreneur contributors are their own. It’s tough to make your marketing stand out any day of the year. It’s especially difficult around major holidays like Labor Day weekend, when seemingly every business is fighting for your customers’ attention. But it’s doable. Here are five unique marketing ideas to help you create more

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