Marketing News

Opinions expressed by Entrepreneur contributors are their own. With the rise in energy prices, interest rates, rents and utility bills, consumers don’t necessarily have the same purchasing power as they used to, leading to a shift in their behavior. Consumers now have a new scale of preferences, with luxury almost out of reach for most

Opinions expressed by Entrepreneur contributors are their own. As brands seek out ways to sidestep rainbow-washing while still appealing to LGBTQ consumers, one content strategy in particular can directly help combat rising censorship efforts in America. Founded in 1994 by Missouri high school history teacher Rodney Wilson, LGBTQ History Month is observed in the U.S.

Opinions expressed by Entrepreneur contributors are their own. Content is king. It’s the blood of everything from algorithms to brands. It can capture the attention of the fleeting eyes of the masses and is the white whale of the day. And with only seconds to use, you better have some captivating content. Bad content is

Opinions expressed by Entrepreneur contributors are their own. Most business owners want to quickly launch a new digital product and achieve instant market success. In practice, enchanting growth hacking is the result of hard and long-term marketing activities. How relevant is a product launch strategy? How can you use it to check whether your business

Opinions expressed by Entrepreneur contributors are their own. In a typical commercial transaction, the buyer controls the money, which means they own the power in the relationship. Salespeople have tried to improve their leverage by using the word “partner” instead of customer or client. In doing so, some reps have forgotten they still have the

Opinions expressed by Entrepreneur contributors are their own. Let us be honest, every business owner tries to keep up with the ever-changing Google algorithm. Why? Because nobody wants to be on the second page of Google. In SEO, quick victories with little effort are uncommon. There are SEO myths out there that will harm rather

Opinions expressed by Entrepreneur contributors are their own. Even if you have only been in business for a limited time, you’ll have recognized that a percentage of leads, referrals and other business comes from your professional network. In fact, if you are a small business owner, no matter the sector or industry, a significant proportion

Opinions expressed by Entrepreneur contributors are their own. Today’s consumers begin their customer journey with a search engine. That means companies with a website need to rank on the first page of Google or any other search engine such as Bing and Yahoo. This makes search engines the most powerful online marketing tool available. Not

Opinions expressed by Entrepreneur contributors are their own. The rise in social media misinformation and online data collection has consumers on edge. Additionally, escalating distrust in television news has viewers losing faith in what they see. For example, while Connected TV (CTV) may seem like the new media darling, it isn’t without its issues either.

Opinions expressed by Entrepreneur contributors are their own. Some of the biggest software companies in the world credit SEO as their driving factor in achieving unicorn status: Canva, MailChimp — and the list goes on. SEO is a channel where software companies can capture demand and convert that demand into paying customers. But most tech

Opinions expressed by Entrepreneur contributors are their own. For the last few years, almost everyone has existed in two realities simultaneously: online and offline. It is hard to say if the value of one is more significant than the other. Thus, the idea of the metaverse was the question of the time. If we live

Opinions expressed by Entrepreneur contributors are their own. It’s fair to say that most business owners know that Search Engine Optimisation (SEO) is the best way to grow a business online. Google provides us with a powerful tool that brings customers to your business. Yet SEO is being under-utilized by millions of small businesses and

Opinions expressed by Entrepreneur contributors are their own. A quick Google search will bring up millions of SEO agencies. You may find that most firms offer similar services and charge competitive prices. You may also find smaller companies that charge attractive lower fees. On average, small and mid-size enterprises pay $497 per month for SEO

Opinions expressed by Entrepreneur contributors are their own. It was as close to the shot heard ’round the world as there has been in the ecommerce industry. Apple‘s iOS 14 update in the summer of 2021 greatly restricted brands‘ ability to target, remarket and track advertising and email performance. That, paired with supply chain issues

Opinions expressed by Entrepreneur contributors are their own. The workplace is constantly transforming, and businesses must consider employee and consumer expectations in fresh and fast-evolving ways. Increasingly, job seekers express interest in working for mission-driven businesses, and consumers are looking to buy from brands they believe in, so embracing purpose has become a new vital

Opinions expressed by Entrepreneur contributors are their own. Whether you’re a blogger, an ecommerce store owner, or the head of marketing at a Fortune 500 company, the goal of your website is pretty much always the same: to convert visitors into customers. But how do you do that? The answer lies in landing pages. Landing

Opinions expressed by Entrepreneur contributors are their own. Increasing your brand awareness, engaging your book readers and building your business reach depends on one booster: marketing. Becoming a recognizable brand or author can take years. But thankfully there are ways to guarantee gradual success. Marketing comes in here. However, it is up to you to

Opinions expressed by Entrepreneur contributors are their own. Digital marketing agencies navigated the waves of the COVID-19 pandemic with proportionate ease. We are a remote-friendly part of the industry and did not have all the same ship steering issues our more long-established colleagues had to face. Even with pulling staff back to “business as usual,”