Marketing News

Opinions expressed by Entrepreneur contributors are their own. In today’s world of digital publications, online shopping and influencer recommendations, more media outlets are turning to affiliate marketing programs to make easy money. Essentially, these programs partner with editors and media outlets to promote your products in exchange for a percentage of commission. The affiliate program,

Opinions expressed by Entrepreneur contributors are their own. Ye, also known as Kanye West, has been a problematic public figure for years. From the time he wore a White Lives Matter shirt to the time he said slavery was a “choice” in a TMZ newsroom, Ye has always hidden behind the guise of “free thinking”

Opinions expressed by Entrepreneur contributors are their own. Brands are projected to spend a whopping $15 billion on influencer marketing in 2022. Influencer marketing is one of the most effective digital marketing techniques to help brands connect with their audience. Why? Because people tend to trust influencers and their content about the product more than

Ann Mukherjee is a born change agent. As the first industry outsider and woman of color to assume the position of Chairman & CEO for the North American arm of Pernod Ricard – the second largest global wine and spirits distiller and maker of Absolut Vodka, Chivas Regal scotch, Jameson, Malibu Rum, Kahlua, and other

Opinions expressed by Entrepreneur contributors are their own. Anyone can start a business and boost sales with traditional marketing methods, but to build a brand, you need more than products or services — you need a voice. Hundreds of brands have used powerful branding to attract attention and entice people to learn more about their

Opinions expressed by Entrepreneur contributors are their own. If you’re anything like most internet users, your email inbox is crammed full of messages from brands you love, brands you’re interested in and brands you’ve never heard of. There’s no way you can read (or even keep up with) all of them. So, how do you

Opinions expressed by Entrepreneur contributors are their own. As we head into the home stretch of the 2022 fiscal year, sales teams everywhere are looking to close as many deals as possible. Deloitte expects 2022 holiday retail sales to increase by 4% to 6% from the previous year. Given inflation, the firm also expects consumers

Opinions expressed by Entrepreneur contributors are their own. Despite being a disruptor to the old order of web apps in principle, Web3 success still relies a lot on traditional marketing. The word about these products needs to get out somehow, and the only way they can get out is through marketing. To an extent, this

Opinions expressed by Entrepreneur contributors are their own. As marketers, we are always trying to stand out from the crowd. Enter: disruptive marketing. Think back to 20 years ago when Steve Jobs said that iPhones would replace computers. People didn’t believe him at the time, but I bet you are either reading this article on

Opinions expressed by Entrepreneur contributors are their own. Live internet shows are becoming more popular in the marketing world as an alternative to traditional means of marketing. I started with a podcast and switched from the podcast to my own live show because I wanted to use more video content for my own branding. So,

Opinions expressed by Entrepreneur contributors are their own. Imagine that you have worked hard to create a new product that can solve your customers’ problems. Now it’s time to do some pre-launch work to spread the word about this product, get it in front of an audience and highlight its main benefits. You need content

Opinions expressed by Entrepreneur contributors are their own. Nearly every advertising report ever produced includes a line for return on ad spend (ROAS). Often, it’s used as the top-line indicator of ad effectiveness. The unfortunate truth is that ROAS is a commonly misused or incomplete metric. It’s my sense that many advertisers already understand these

Opinions expressed by Entrepreneur contributors are their own. Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions. Most savvy entrepreneurs have figured out the basics, but that’s the first place to check if your marketing efforts aren’t working: double-check your

Opinions expressed by Entrepreneur contributors are their own. Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% of customers think companies need to do

Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs know that consumer trust in a brand is critical to standing out from the competition. Trust is what keeps customers returning to your business time and again. It is also instrumental in generating new and repeated sales. But “trust” can seem hard to quantify. What

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Durante los últimos meses, diferentes empresas han comenzado a utilizar deepfakes para que celebridades aparezcan en sus comerciales, sin que ellos hayan tenido que estar filmando presentes durante la filmación. El problema de esto es que algunos de los famosos no han dado su consentimiento para que se utilice su imagen. imaginima | Getty Images

Opinions expressed by Entrepreneur contributors are their own. Was 2022 a 3X year for you? Did you build a bold brand and craft a powerful message that took your breath away? Or are you mired in a swamp of the same old thing? If you feel a twinge of stagnancy in your brand or your