Marketing News

Opinions expressed by Entrepreneur contributors are their own. Too many business owners and entrepreneurs make the mistake of neglecting their personal brand. The two excuses I’ve heard the most? “I don’t need one” and “I can’t have one.” Nowadays, however, you most definitely do need a strong and memorable personal brand if you want to

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or outright stolen in every arena, from graphic design to fashion, it’s more important than ever to protect yourself and your work. A quick Google search on

Opinions expressed by Entrepreneur contributors are their own. The coaching industry is growing exponentially across the globe. According to ICF, the size of the coaching industry can be estimated at over $2B USD already. Such interest is not surprising, as coaching is directly tied to clients’ growth, with studies measuring coaching as producing 200-500% ROI

Opinions expressed by Entrepreneur contributors are their own. There are about 4 billion loyalty program memberships in the U.S., and they’re all fueled by some type of reward. Yes, even Starbucks‘ recently-announced metaverse loyalty program is expected to deal in NFTs (a fancy way of saying a digital asset as a reward). Entrepreneurs, take note:

Opinions expressed by Entrepreneur contributors are their own. Often new companies think about public relations at the moment of the launch and not much after that. However, PR is an ongoing effort that should always be kept alive. Public relations is not just about writing good press releases. It’s about building and maintaining durable networks

Opinions expressed by Entrepreneur contributors are their own. Sometimes marketing is a relatively simple process. But what if the product or service you’re trying to promote and market is … well, to put it bluntly, boring? Lisa Schwarz, senior director of global product marketing at Oracle NetSuite, knows quite a bit about this challenge. Her

Opinions expressed by Entrepreneur contributors are their own. With initiatives to prioritize consumer privacy by companies like Apple, app trackers and third-party cookies are disappearing, which is impacting the efficiency of traditional methods for performance advertising. How does paying 25% more to reach the same audience this coming year sound? While nobody wants to spend

Opinions expressed by Entrepreneur contributors are their own. The current uncertain economy, coupled with rising inflation, is driving consumers to seek money-saving tactics, including cashback rewards, discounts, and online coupons. Economic pressures are driving the broad adoption of shopping rewards programs, which are “crossing the chasm” from coupon clippers and early adopters to mainstream consumers

Opinions expressed by Entrepreneur contributors are their own. LinkedIn is “the place to be” for online professional networking. But why is that? Why do more than 830 million business professionals from over 200 countries use the platform? There’s no simple answer, but there are a few foundational reasons to employ a LinkedIn marketing campaign: to

Opinions expressed by Entrepreneur contributors are their own. Depending on the headlines you believe, we’re either headed for a long, ugly recession, or parts of the world are already in one. Either way, it’s not pretty — and consumers and advertisers are bracing for impact. Even in July, when the markets were momentarily showing signs

Opinions expressed by Entrepreneur contributors are their own. Marketing is crucial for any business. But making your marketing more effective, especially in the face of a volatile economy, can present challenges. For the busy entrepreneur, understanding how to navigate economic swings can mean the difference between thriving, struggling or even shutting down. Here are a

Opinions expressed by Entrepreneur contributors are their own. We see a lot of startup founders turning to Web3 models, and a lot of established Web2 companies are already taking a step toward upgrading. With companies like Nike, Adidas, Google, Facebook, YouTube, TikTok and Twitter, we can say for sure that leaders are predicting that the

Opinions expressed by Entrepreneur contributors are their own. All of the talk of a recession is forcing small business owners to hope for the best and prepare for the worst. To understand how small businesses are preparing, I contacted several marketing agencies that specialize in working with entrepreneurs to grow and scale. Preparing for a

While the business world has evolved over the years, there are a few things about it that haven’t: elements of formality and respect. When you are addressing someone in a professional setting, especially a superior, there is a certain way to go about it. The same goes for addressing a professional letter. And while business

Opinions expressed by Entrepreneur contributors are their own. You might be a seasoned marketing leader or entrepreneur, but each launch experience always teaches you new lessons. Because of that, we can recognize some imperishable truths and success myths embracing this niche. After advising dozens of startups in AI, smart home electronics, fintech, software development, product

Opinions expressed by Entrepreneur contributors are their own. It’s been said that three-quarters of our knowledge comes to us from our sight — visually. This makes it all that much more confusing that franchise brands still fail to utilize the video marketing options at their disposal as part of their comprehensive sales development process. Especially

Opinions expressed by Entrepreneur contributors are their own. User onboarding is the process that takes people from perceiving, experiencing and adopting the product’s value to improve their lives. This process determines whether a customer keeps utilizing your product or leaves after several months or even days. Why user onboarding is so vital Excellent user onboarding

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. No es ningún secreto que TikTok se ha convertido rápidamente en una de las plataformas favoritas para las marcas que buscan crear presencia. Vista alguna vez como una aplicación de entretenimiento para adolescentes bailarines y videos con lip sync, TikTok se ha convertido en una