Marketing News

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how big of an impact hitting your

Opinions expressed by Entrepreneur contributors are their own. As the product-led growth (PLG) motion becomes increasingly more popular, the process will mature as will the strategic process of acquiring customers. The stages of customer acquisition are becoming ever more apparent in line with the flywheels of both the PLG process and the inbound marketing strategy.

Opinions expressed by Entrepreneur contributors are their own. I run a digital marketing agency. If we are able to track a client’s revenue and connect it to the ads we run (an ecommerce client, for example), we can tell them — to the cent — how much they make in revenue for each dollar they

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to purchase. The funnel narrows at each stage, from the many people who are aware of your brand to the few who actually buy from

Opinions expressed by Entrepreneur contributors are their own. Whether your business is a new kid on the block or has been around for a decade, you know you need consistent marketing to reach and resonate with your target customers. Without marketing, you cannot hope to hit optimal sales figures or grow as a brand. But

Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact. Typically, people associate outbound marketing with outreach channels such as radio advertisements and TV, outdoor banners, telemarketing, print media and direct mail. However, there is also

Opinions expressed by Entrepreneur contributors are their own. Personalization is no longer an optional business strategy: 71% of consumers expect personalized experiences with brands, and even more express frustration with businesses that miss the mark. But it’s not enough to just personalize the message — you must also tailor the delivery to the consumer’s channel

Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way since its early 2020, deep-in-a-pandemic-lockdown days. Indeed, the platform started as an app for dancing teenagers, lipsyncs and pure entertainment — and this is the

Opinions expressed by Entrepreneur contributors are their own. What did we do before websites? Do we even remember a time without them? Not likely. In 1992, there were ten websites online; fast forward 30 years, and there are roughly 1.14 billion made up of 50 billion individual web pages, with three new sites being created

Opinions expressed by Entrepreneur contributors are their own. Inbound marketing is one of the most common practices for generating awareness and new business. It is the methodology that suggests you should be attracting customers through valuable content and experiences instead of disrupting them with advertising, sales and the like. According to Hubspot, 56% of marketers

Opinions expressed by Entrepreneur contributors are their own. Why do some businesses succeed while others fail? Many factors contribute to a business’s success, but one of them is brand building. Your brand is what sets you apart from your competition and tells your customers who you are and what you’re all about. Creating a positive

Opinions expressed by Entrepreneur contributors are their own. Promoting a website can take a lot of time and effort. Results are rarely immediate, and the process requires patience and consistency. To help spread the word, website owners usually turn to paid promotion via social media or search engines. But in the late ’90s and early

Opinions expressed by Entrepreneur contributors are their own. Keeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you must learn to switch up your branded content and experiment on new and different platforms. Why should you change up your branded content? Having a diverse

Opinions expressed by Entrepreneur contributors are their own. Thirty years ago, if you were a fly in a traditional PR agency back in the ’90s, you would see marketers shipping copies to television outlets, radio stations, magazines and newspapers to build their client’s brand. Back then, brand awareness was measured by the number of audiences

Opinions expressed by Entrepreneur contributors are their own. The holiday shopping drive is upon us. Is your Amazon business all set? Keep in mind that Q4 differs from any other time of the year — for consumers and eCommerce sellers alike. Between the holidays, shoppers will be online, purchasing gifts and splashing out more than

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Raising capital for a startup in times of economic expansion and prosperity is tricky enough, and in periods of economic downturn, it’s even harder. An investor’s appetite for investment and risk lowers considerably as they adjust

Opinions expressed by Entrepreneur contributors are their own. Evolution is inescapable, and it permeates every aspect of life. Many of us tend to resist this fact, inherently leaning on the comfort of what we know. However, it is a cold reality that those who do not evolve are inevitably left behind. This applies both to

Opinions expressed by Entrepreneur contributors are their own. Marketing can be a tricky balance. It’s not just about finding great ideas, but making them work for a target audience appropriately and meaningfully. It also comprises a number of parts, or “tools,” and wielding the right ones can be the difference between having people shrug at