Marketing News

Opinions expressed by Entrepreneur contributors are their own. Many business owners have heard of brand storytelling, but they don’t know the importance of it or how to do it effectively. According to research by Headstream, 55% of consumers are more willing to buy from a brand if they connect with their story — and that’s

Opinions expressed by Entrepreneur contributors are their own. These days, when prospective homebuyers or sellers need the expertise of a realtor or agent, they often head straight to Google. And if your agency isn’t popping up in those first-page results, you might find it challenging to earn new clients and stay competitive in your area.

Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of Mattel. Barbie was inspired by Ruth’s observation that her daughter enjoyed playing with paper dolls representing adult women. Ruth envisioned a three-dimensional

Opinions expressed by Entrepreneur contributors are their own. For more than a decade, July has served as Independent Retailer Month, a time to celebrate the strides independent retailers make in their local communities. This year, there is much to celebrate. For every $100 spent at an independent retailer, at least $68 of that stays in

Como emprendedor con varias décadas de experiencia en diversos sectores, incluyendo marketing, finanzas y tecnología, he pasado la mayor parte de mi carrera creando empresas sin la ayuda de tecnologías de inteligencia artificial (IA). Aunque ciertamente conté con la valiosa ayuda de amigos, redes de networking y mentores, no puedo decir que haya tenido a

El cambio de marca o rebranding es una estrategia de marketing esencial que las empresas suelen emprender para revitalizar su imagen, mantenerse relevantes o ampliar su base de clientes. Cuando se ejecuta con éxito, el rebranding puede dar nueva vida a una empresa y fortalecer su posición en el mercado. El domingo 23 de julio,

Opinions expressed by Entrepreneur contributors are their own. As a multi-decade entrepreneur across various sectors — including marketing, finance and technology — I’ve spent most of my career bootstrapping companies without the assistance of artificial intelligence technologies. While I certainly leaned on my invaluable friends, professional network and mentors, I can’t say I ever had

Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com In the ever-evolving world of digital marketing, explainer videos have become a valuable tool for simplifying complex ideas. Compelling narratives are at the core of successful explainer videos. Storyboarding can help marketers create videos faster and communicate with the audience

Opinions expressed by Entrepreneur contributors are their own. Rebranding is an essential marketing strategy businesses often undertake to revitalize their image, stay relevant or expand their customer base. When executed successfully, rebrands can breathe new life into a company and strengthen its position in the market. On Sunday, July 23, Elon Musk tweeted (soon to

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel emotionally connected to. Appealing to your customer’s emotions with your marketing messages leaves a lasting impression, as long as you do it effectively and

Auto Trader reports that they’ve seen a 120% spike in searches for people interested in buying a “Chevy convertible Corvette” since the May release of the Barbie trailer. This isn’t super surprising. If you thought you had zero interest in seeing the Barbie movie when it was first announced, by this point in time, the

Opinions expressed by Entrepreneur contributors are their own. Tech is powering business, but it isn’t enough on its own to generate success. Creating a personal touch still remains one of the most potent and effective ways for a brand to stand out from the crowd. The problem is that companies have a tendency to drift

Opinions expressed by Entrepreneur contributors are their own. Public messaging strategy for any startup or business must include a broad, audience-capturing strategy designed to build and keep a solid customer base. As entrepreneurs and startups, hours are spent planning strategies for public messaging and brand awareness. While time and money are well spent, in many

Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll brand, will debut its highly anticipated movie on July 21. This groundbreaking movie not only promises much-needed nostalgia but will also serve as a catalyst for Barbie to further acquire the multicultural consumer. Over the years, Barbie has recognized the importance of embracing

Opinions expressed by Entrepreneur contributors are their own. Trouble is brewing for Anheuser-Busch (ABI). Following the company’s controversial Instagram collaboration with transgender actress/influencer Dylan Mulvaney, Bud Light sales plummeted 26% (compared to 2022), two marketing executives were placed on leave, and distributor sales dropped nearly 30%. In a “complete lack of oversight,” Bud Light’s national,

Opinions expressed by Entrepreneur contributors are their own. In June, I reached a milestone with my business, PostcardMania: 25 years in business. It got me thinking about all the lessons I’ve learned as a business owner and entrepreneur. Starting out, I was greener than green. There have been hard times when I didn’t know what

Opinions expressed by Entrepreneur contributors are their own. Publishing thought leadership content on LinkedIn is a game-changing strategy. The platform is the beacon of expertise in the ever-evolving realm of professional networking and personal branding, and the influential power of its extensive network rewards thought leaders with organic growth and lead generation. Whether you’re a

Image Credit: Courtesy of The Roxbury Roxbury, New York “When people ask us about our hotel we say, ‘Imagine if Alice in Wonderland married Willy Wonka, and they took up residence in Oz.’ That’s what we want The Roxbury to feel like. We’re a ‘pop-and-pop’ business — we met in NYC in 1988, and have