Marketing News

Opinions expressed by Entrepreneur contributors are their own. Professionals have been arguing for decades over the age-old question of how often to email a marketing list. On one side are those who believe contacting readers more than once a month is a no-no. On the other, we have those who think daily emails are best

Opinions expressed by Entrepreneur contributors are their own. Have you heard about the simple one-question test to reveal if you are an introvert or extrovert? The question is: Do you recharge your personal battery by yourself or among a group of people? If the answer is by yourself, then you are introverted. I identify as

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Wrapping up on 2022 and looking ahead to 2023, it’s highly likely that you’ll now be assessing your marketing and public relations (PR) activities and crafting new plans and strategies based on successes and wins, or

How’s this for a plot twist? In 2020, romance book author Susan Meachen’s daughter announced on Facebook that her mom had committed suicide. Meachen was much admired in the indie romance book community, and the thoughts and prayers poured in. Meachen published ten romance novels. Her “final” book, Love To Last A Lifetime, was supposedly

Opinions expressed by Entrepreneur contributors are their own. in 2022, more than 75% of brands had a dedicated budget for influencer marketing, and 68% of companies surveyed said they planned to increase their influencer marketing spend going forward. Influencer marketing is on the rise, and it’s more likely than not that your company will soon

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. During the pandemic, people were locked up at homes and had plenty of free time. This proved to be a boon for social media platforms as consumption grew exponentially. TikTok was no exception. A new crop of

Opinions expressed by Entrepreneur contributors are their own. You work hard on creating content. This content deserves to get seen. But that’s only possible when you invest some of your efforts into creating the content’s headline. The headline is the one part of your content that gets the most exposure since 80% of the readers

Opinions expressed by Entrepreneur contributors are their own. Facebook Ads can be a great way to drive traffic to your website and increase sales conversions, but they can also be expensive and difficult to manage if you’re unfamiliar with the platform. By understanding how Facebook Ads work and what options are available to you, you

Opinions expressed by Entrepreneur contributors are their own. Have you considered an in-house marketing strategy for your brand? If so, you’re not alone. Marketing is one of the biggest challenges for many businesses, and outsourcing often leads to disappointment and headaches. Finding the right marketing firm to work with can be a time-consuming, expensive process.

Opinions expressed by Entrepreneur contributors are their own. So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? According to a report, adding emojis to your social media posts increases engagement and lowers advertising costs. While the

Opinions expressed by Entrepreneur contributors are their own. The video platform TikTok, created in 2016 as a continuation of Musical.ly, has gained exponential popularity in the past few years — garnering around 1 billion monthly active users. Its videos, which were once only used for dances and memes, have since adapted to a wider audience

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. ¿Te has preguntado por qué cuando entras a tu tienda favorita sientes que cada detalle, textura y color te transmite un mensaje? Esto se debe a que el espacio está diseñado de una manera consciente y tú como cliente percibes una fuerte propuesta de valor

Opinions expressed by Entrepreneur contributors are their own. According to Pew Research Center, 74% of Americans trust someone with a respected personal brand, and over half would recommend, do business with or seek advice from these individuals. Many businesses and entrepreneurs outsource the job of building a personal brand to a PR agency. I’m convinced

Opinions expressed by Entrepreneur contributors are their own. Facebook is in trouble. Social media platforms need constant growth to survive, but Facebook is no longer growing. In fact, it’s losing users. As Facebook’s core platform slowed down, Mark Zuckerberg made the fateful decision to shift focus to the metaverse, going so far as to change

Opinions expressed by Entrepreneur contributors are their own. The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone stops by the shelter or pet store

Opinions expressed by Entrepreneur contributors are their own. LinkedIn is an untapped opportunity for entrepreneurs that are looking to stand out in a cluttered marketplace. For over 20 years, the platform has grown into a thriving social media ecosystem for business leaders to connect with customers in their networks. Today, it’s one of the best

Opinions expressed by Entrepreneur contributors are their own. Not all marketing is created equal. Some strategies are designed to yield results in the long term, but your average business owner doesn’t always have that long to wait. According to Statista, 21.6% of American small businesses surveyed claimed that the COVID-19 pandemic had a significantly negative

Opinions expressed by Entrepreneur contributors are their own. Going from unknown to must-have in your client acquisition process can be a challenging task. But it is not impossible. By following a few simple steps, you can increase your sales and become an authority in your industry. Below are three easy steps that anyone can follow