Marketing News

Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) affects your website’s visibility online. Good SEO means more page traffic and higher chances of selling your products and services to a broader audience. No matter how great your products are or how well-designed your website is, without an SEO strategy, your chances

Opinions expressed by Entrepreneur contributors are their own. The new year is an important time for entrepreneurs to reflect — what are we going to do differently this year to reach that next milestone in growth? You can take a magnifying glass to social media trends, your team or a number of other factors, but

Opinions expressed by Entrepreneur contributors are their own. While a recession seems imminent, the “R” word does not need to be something that induces layoffs, cutting back and operating with a scarcity mindset. In fact, the opportunity for growth is more important for businesses than ever before. As I work with clients who are fretting

Imagina una construcción cilíndrica con una torre al centro. En cada piso hay habitaciones con enormes muros de cristal. Desde la torre es posible ver lo que sucede en cada uno de los pisos; en cada una de las habitaciones. Es una especie de observatorio maestro, un punto de control absoluto y desde las habitaciones

Opinions expressed by Entrepreneur contributors are their own. Retailers today are operating under extremely uncertain conditions. Between inflation and labor shortages, supply chain challenges and recession fears, many retail stores may face an uphill battle in 2023. The good news is there are steps you can take to navigate today’s macroeconomic climate. By getting your

Opinions expressed by Entrepreneur contributors are their own. Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer loyalty. It can sound a bit complicated if you’re new to the term — and don’t get me wrong, it is — but in this article, I’ll break down the six

Opinions expressed by Entrepreneur contributors are their own. The beginning of a new year is a great time to review business plans, reassess marketing strategies and finalize budgets. When it comes to marketing, there’s no shortage of ideas, trends and new tools. As a marketing leader with over 15 years of experience scaling marketing initiatives

Opinions expressed by Entrepreneur contributors are their own. Started Franchising: 1976 | Total Units: 3,851 | Cost to Open: $383.5K-$3.5M Courtesy of Popeyes Louisiana Kitchen Last year was Popeyes Louisiana Kitchen’s 50th anniversary, but it was more than just a milestone. It was also an opportunity to amplify its message and continue its momentum. In

Opinions expressed by Entrepreneur contributors are their own. Marketing compliance is a term used to describe the actions and practices of a company in order to ensure that it is compliant with marketing regulations. These regulations can vary depending on the industry, geography and other factors. Generally speaking, marketing compliance requires a company to exercise

Opinions expressed by Entrepreneur contributors are their own. Started Franchising: 1998 | Total Units: 1,873 | Cost to Open: $315.3K-$948.1K Courtesy of Wingstop Wingstop continues to spread its wings with an aggressive expansion of its marketing and its marketplace. The result is nearly 20 consecutive years of same-store sales growth, along with the brand’s 22nd

Opinions expressed by Entrepreneur contributors are their own. Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways to automate your digital marketing so that

Opinions expressed by Entrepreneur contributors are their own. The world is changing in a big way. From a global pandemic that altered the course of work in one weekend to significant calls for political and societal change. For brands, if you’re not keeping up, you may be dying. Your brand is dying To say that

Opinions expressed by Entrepreneur contributors are their own. According to ProfitWell, 80% of future profits come from just 20% of existing customers. So clearly, any effort to keep yours engaged is a worthy investment, and loyalty programs are one of the oldest and most popular ways to do that. Put simply, such programs retain existing

Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic has brought on an economic recession that has affected businesses all around the world. In these difficult times, having a solid and professional image is more important than ever to attract and retain customers. With so many businesses competing for a limited number of

Opinions expressed by Entrepreneur contributors are their own. If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) was considered the Holy Grail of marketing. When done right, it would help marketers understand the value of each

Opinions expressed by Entrepreneur contributors are their own. In light of recent shakeups at tech companies, a possible looming recession and enduring inflation, it’s never been more important for companies to reallocate marketing budgets across a variety of platforms to maximize return on investment. Collectively, Apple, Microsoft, Amazon, Alphabet (Google) and Meta (Facebook/Instagram) have lost

The perfect job for hot dog lovers is looking to hire, but takers may have to cut back on the fixings. Photo by John Lamparski/WireImage/Getty Images Oscar Mayer is scouting for 12 new “Hotdoggers” to drive the iconic Wienermobile around the country as part of the brand’s annual and most-known marketing strategy. The hotdog company

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. Building brand awareness, encouraging customer engagement, allowing to target specific customer segments and providing the ability to measure and optimize the campaigns in real time: in the digital era, the above-mentioned factors are indispensable. And this