Marketing News

Opinions expressed by Entrepreneur contributors are their own. As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. With over 2 billion logged-in users per

Opinions expressed by Entrepreneur contributors are their own. Bringing any kind of new product to market requires a different approach for every industry, target customer and even location you need to enter. Occasionally, new products are so novel that they automatically stand out without much marketing help. But if you are launching a specialized version

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Los propietarios de Tesla pueden dar numerosas razones por las que creen que su vehículo es superior a otros, muchos usuarios clavados de Apple jamás cambiarían a un dispositivo Android … y es probable que nunca veas a un fan de Starbucks saltándose su Espresso

Opinions expressed by Entrepreneur contributors are their own. In 2020 Dictionary.com’s word of the year was “pandemic.” Since then, a few interesting work-related trends have enjoyed honorable mentions on the annual list — like “Zoom” in 2020, “great resignation” in 2021 and “quiet quitting” in 2022. One term that has largely failed to enter the

Opinions expressed by Entrepreneur contributors are their own. Starting an online business is great for bringing your products or services to a broader audience. However, the competition is fierce, and it can be difficult to stand out in the crowded online marketplace. That’s where marketing comes in. Implementing the right marketing strategies can boost your

Opinions expressed by Entrepreneur contributors are their own. Writing and publishing a book can be a great way to increase your influence and broaden your reach. With a book, you can establish yourself as an industry expert and even find new customers who might be searching for your products or services. But if you’re going

Opinions expressed by Entrepreneur contributors are their own. The technology industry has been hit hard by the economic downturn in 2021-22, with over 150,000 workers losing their jobs since June 2022. This presents a formidable challenge for companies in the technology sector. With proper guidance and focus, tech companies may avoid making costly mistakes that

Opinions expressed by Entrepreneur contributors are their own. With 2023 upon us, savvy small and medium-sized businesses (SMBs) will look beyond savings and bring customers to cheer in the form of unexpected experiences and timely engagement. Despite the lifting of most social distancing guidelines, consumers continue to prefer to shop online, with a Raydiant study

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. La celebración del día de San Valentín tiene sus raíces en un festival romano llamado “Lupercalia” en el mes de febrero, en donde solteros se sorteaban para formar parejas temporales. En el siglo IV, el Papa Gelasio decidió conmemorar el 14 de febrero como el

Opinions expressed by Entrepreneur contributors are their own. Did you know that 20% of a brand’s emails will never reach the customer at all? This, coupled with an email provider’s desire to provide the best user experience within the inbox, means that many more are going straight to spam or promotions. As email matures as

El trending topic de la semana anterior fue, sin duda alguna, la canción BZRP Music Sessions #53. Un día le bastó a la cantante colombiana Shakira para batir récords y convertirse en tendencia número uno a nivel mundial (al momento la canción ha sido reproducida más de 125 millones de veces en YouTube). SOPA Images

Opinions expressed by Entrepreneur contributors are their own. ChatGPT, an AI-powered content creation tool, has gained widespread popularity. GPT stands for Generative Pre-training Transformer. It is a type of artificial intelligence (AI) that can generate human-like content by analyzing language patterns and a knowledge database. Marketers are using it to produce massive quantities of high-quality

Opinions expressed by Entrepreneur contributors are their own. When something doesn’t go exactly the way we want it to, it’s easy to point fingers at external factors. We are not usually inclined to admit that we ourselves may be responsible for the undesirable outcome. Business owners — like myself and the dentists I work with

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. For brands and retailers looking to capture the opportunities in our market today, while also building resilience for the future, it will be essential that they test their understanding of consumers, and reassess their strategy and

Opinions expressed by Entrepreneur contributors are their own. The creator economy is booming. At last count, its total size was estimated at more than 50 million people. With such an influx of independent influencers, bloggers and videographers using social media to build online communities, it was only a matter of time before investors took notice.

Opinions expressed by Entrepreneur contributors are their own. When I started my marketing agency, I had to make a lot of choices about the services I could offer. I found the hard part wasn’t choosing what services to offer but which to not offer. It was easy enough to start with one service, but then

Opinions expressed by Entrepreneur contributors are their own. The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening. While there are many reasons why a business could fail, one of the biggest roadblocks to success is not having a well-defined unique value proposition (UVP).

Una sola canción y un solo día le bastaron a Shakira para poner al mundo de cabeza. Su nuevo sencillo BZRP Music Session #53, en colaboración con el productor argentino Bizarrap, ha superado ya las 74 millones de reproducciones y se ha convertido en el tema de conversación obligado. Casio ¿La razón? Todo lo que