Marketing News

Los oyentes de podcasts son fanáticos incondicionales. De acuerdo con el estudio The-Infinite-Dial-2022, los oyentes de podcasts semanales australianos escuchan un promedio de siete podcasts, y en los Estados Unidos, ese número aumenta a un promedio de ocho podcasts a la semana. Con oyentes tan dedicados, no es de extrañar que la audiencia de los

Opinions expressed by Entrepreneur contributors are their own. Often when I help clients earn media coverage by pitching stories to journalists, they are, of course, initially happy and even excited. To see the fruition of our work come to life in the form of a story in the news IS a thrill. But what happens

Want free advice from experts? Start a podcast. Seriously, it’s a great way to learn from industry experts and share their key takeaways with your community. As a bonus, you’ll grow your professional network along the way. When I first started the Launch Your Business podcast my goal was to help other entrepreneurs avoid the

Opinions expressed by Entrepreneur contributors are their own. In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to promote your brand. Whether you realize it

Opinions expressed by Entrepreneur contributors are their own. The age-old question in the digital design world persists: What comes first in website development — design or copy? Many digital design agencies have their own workflow strategies that best satisfy this question, but ultimately, it comes down to project needs and considerations. Nevertheless, this query continues

Opinions expressed by Entrepreneur contributors are their own. AI writing usage has exploded in the last few months with the launch of OpenAI’s Chat GPT. The tool crossed 1 million users in less than a week. For comparison, it took Twitter two years to reach 1 million users. As an owner of a portfolio of

Opinions expressed by Entrepreneur contributors are their own. I have built four No. 1 international brands in my lifetime, throughout which time I learned some valuable lessons of my own — and I now feel that I am of a certain age where I want to share that experience and teach others. I was fortunate

Opinions expressed by Entrepreneur contributors are their own. The startup world is in disarray as I write this, and the economic outlook is not great. Many companies are performing mass layoffs, scaling back on initiatives and rethinking their entire approach to sales and marketing. It won’t always be this way — it’s a cycle —

Opinions expressed by Entrepreneur contributors are their own. Great television shows and films have staying power, which means they capture and keep the viewers’ attention and often motivate them to action. For some shows, this could mean tuning in week after week for each new episode. For documentary films, it could mean changing a lifestyle

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Would you like to take your luxury jewelry brand to the next level and really break into the US market? Billions of dollars are spent every year in the United States on necklaces, rings, watches and bracelets.

Opinions expressed by Entrepreneur contributors are their own. A successful public relations (PR) campaign should be a consistent, audience-building machine that helps you reach your target audience while sharing a positive message about your brand. Getting media coverage is a great way to raise awareness for your company and can help you attract new investors

Opinions expressed by Entrepreneur contributors are their own. In a market where many business ideas are saturated with already well-established sellers, it’s frequently difficult to stand out amongst the crowd. The competition in just about any market is definitely worth considering when attempting to land clients on a pitch or other business deal. The majority

Opinions expressed by Entrepreneur contributors are their own. I’m a millennial. And we’re now an influential and rapidly expanding demographic, so understanding our views on product life cycles is essential for any business. Indeed, products that previous generations may have favored may be viewed differently by us, affecting the decisions of manufacturers, retailers and other

Opinions expressed by Entrepreneur contributors are their own. The only way to get away from expensive, inefficient, random acts of marketing is to have a well-articulated, truthful brand promise that galvanizes behavior across the company. Telling the brand story is the baseline requirement. What will set your company apart is showing up every day and

Opinions expressed by Entrepreneur contributors are their own. If you’re anything like me, the phrase “I’m shadowbanned” keeps you up at night. It’s like a bad dream that keeps recurring. Those sleepless nights are not due to the gravity of the client’s situation, but because of what the likely scenario actually is. As the world

Opinions expressed by Entrepreneur contributors are their own. In the subscription arena, and in the B2C environment in general, discounts seem to be the norm. The assumption is that discounts help incentivize purchases that wouldn’t typically happen, leading to new customers. The reality is completely different. Discounts, when used incorrectly, can greatly hinder growth and

Opinions expressed by Entrepreneur contributors are their own. LinkedIn SEO is not on the minds of most LinkedIn users. SEO (search engine optimization) is something most leave to their website designers. However, this means that most LinkedIn users here in Europe and elsewhere have not optimised their profile for top-level results, but if your competitors

Opinions expressed by Entrepreneur contributors are their own. Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the