Marketing News

Opinions expressed by Entrepreneur contributors are their own. In my 33 years, I’ve started around ten businesses, so the following list is coming from the trial and error process so far in my life — the positives and the negatives. Starting a business takes a lot of hard work and determination. The positive aspect of

Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing your franchise in 2023, the same old, same old, won’t cut it. Times have changed, and competition for consumer attention and patronage is at an all-time high as the market size increased by nearly 16% in the past year. It’s time for

Opinions expressed by Entrepreneur contributors are their own. The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ahead of the latest trends and strategies. One such trend gaining traction in the startup world is using eBooks and whitepapers as “lead magnets.” Honestly, it’s not a new

En la última década, las redes sociales se han convertido en un elemento esencial para diversas industrias. Más allá de satisfacer la necesidad constante de los usuarios de compartir su vida, viajes, relaciones, amistades y preferencias, estas plataformas están en constante evolución y mejora para ofrecer nuevas y emocionantes oportunidades a su audiencia. Pero además

Opinions expressed by Entrepreneur contributors are their own. When it comes to building a loyal base of customers, few things are more important than delivering a positive experience. Just look at the potential fallout of a negative one: A recent report by Emplify found that after three unsatisfactory incidents, four out of five patrons would

A bite out of the official cookie of the NBA could cost you more than some pizza and wings. Starting February 7 through NBA All-Star weekend on February 18-19 in Salt Lake City, Oreo is offering a pack of 12 NBA-inspired cookies adorned with the logos and colors of all 30 NBA teams for the

Opinions expressed by Entrepreneur contributors are their own. When the economy takes a downturn, and the word “recession” is uttered in executive offices across the country, there is often one standard response: cut the budget. For many companies, the first department on the chopping block is marketing. This is the one area of businesses where

Opinions expressed by Entrepreneur contributors are their own. While small businesses struggle to make social media marketing work for them, big companies have it easy. They can just get their name out there, and they’re done. In contrast, small businesses need to do much more to grow their following on social media — everything from

Opinions expressed by Entrepreneur contributors are their own. Paid acquisition refers to the various methods businesses use to acquire customers, including paid advertising and sponsored content. While these practices can be a quick and easy way to bring in new clients, they can also be costly, particularly for startups with limited funds. As an organization

Opinions expressed by Entrepreneur contributors are their own. Fake it till you make it? Terrible advice when it comes to building your personal brand! There is a misconception that personal branding is all about crafting a curated image of ourselves, and it is a misconception that needs to be passionately refuted. So many clients come

Este domingo se jugará el Super Bowl LVII y habrá mucho más en juego que el partido entre las Águilas de Filadelfia y los Jefes de Kansas City. Ese día ChatGPT, la herramienta de inteligencia artificial que ha cautivado al mundo en este 2023, demostrará lo que es capaz de hacer en el mundo del

Cuando se trata de construir una base leal de clientes, pocas cosas son más importantes que ofrecer una experiencia positiva. Mira las posibles consecuencias de una negativa: un estudio reciente de Emplify descubrió que después de tres incidentes insatisfactorios, cuatro de cada cinco clientes abandonarían una marca a la que anteriormente eran leales. En el

Opinions expressed by Entrepreneur contributors are their own. There are several reasons you might have to rebrand. Rebranding is not something foreseen or something that is part of any business plan. It’s almost always a result of unexpected circumstances, a correction or an improvement to your brand. Whatever the reason behind your decision to rebrand,

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.” Keep in mind that you need to consider the following three pillars in

Opinions expressed by Entrepreneur contributors are their own. Voice search use is on the rise globally. Back in 2019, there were 2.45 billion voice assistants in the world. This number is expected to reach 8 billion by the end of 2023, which will be roughly equivalent to the global population. This rapid global increase in

I know everyone says you should relax and enjoy the holidays but here’s one thing I’ve learned about myself; I don’t idle well. It’s challenging for me to sit still and relax when I have so many ideas bouncing around my head that can help people (including myself) grow their business. So, here’s the compromise

Opinions expressed by Entrepreneur contributors are their own. Takeaways Ice Cream as a Storytelling Platform – It took a large leap of faith for Kim Malek to open the doors of Salt & Straw. Without much of an idea how things would go, the partnerships and organic collaborations that resulted proved that ice cream was

Opinions expressed by Entrepreneur contributors are their own. Did you know that in 2019, 46.8 million people in the United States identified their race as Black, alone, or as part of a multiracial or ethnic background? While this is only about 14% of the United States population, their influence will continue to grow as their