Marketing News

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, content marketing has become both a buzzword and a bonafide strategy for brands to establish credibility with their audiences. However, not every piece of content a brand shares has the same impact. Content pieces that make a difference and truly enhance a

Opinions expressed by Entrepreneur contributors are their own. “I don’t need a personal branding agency. My marketing team will work on my personal brand.” I have heard this statement from so many CEOs, that it is time to share my thoughts. At the risk of hurting feelings, please allow me to be blunt: Your marketing

Opinions expressed by Entrepreneur contributors are their own. Contrary to prevailing storytelling that it just arrived in the waning months of 2022, artificial intelligence has been around for decades. I won’t bore you with the entire history (though it’s summarized well in this article); suffice it to say that it has played a significant role

Es muy probable que quien te dé tu próximo trabajo revise tu perfil de LinkedIn. Es la primera parada en cualquier proceso de reclutamiento y seguramente aparecerá en los resultados de búsqueda cuando alguien ingrese tu nombre en Google. Una forma más sombría de pensar en esto es: aquellos que no te den trabajo también

Opinions expressed by Entrepreneur contributors are their own. The world we live in is a constant dance of change and adaptation, and no industry knows this better than public relations (PR). But in an era where information moves at the speed of light, PR professionals cannot simply react; they must anticipate. They must ‘futurecast.’ Futurecasting,

Opinions expressed by Entrepreneur contributors are their own. Models are essential — having worked in the fashion industry, I know it’s a cutthroat sector of work. Most importantly, I understand the importance of humanizing a brand using real people. Authenticity was always critical to the success of both models and brands, and it’s become even

Opinions expressed by Entrepreneur contributors are their own. On-page SEO, off-page SEO, and technical SEO are three of the many terms found in the never-ending and extensive world of SEO. However, they are each extremely important. Very similar, yet so different is one way to describe on-page SEO, off-page SEO and technical SEO. These terms

Opinions expressed by Entrepreneur contributors are their own. You probably don’t need me to tell you that right now is a tough time to break through to prospects. Buyers are less inclined to make purchases amid the uncertain economy, their teams have been streamlined, and they’re being forced to work with tight budgets. But instead

Opinions expressed by Entrepreneur contributors are their own. Another year, another Amazon Prime Day. As the data from the brands I manage rolled in, I knew this would be a big year. According to Amazon, this year shoppers purchased 375 million items over two days, up from 300 million items sold last year. Amazon’s summer

Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing any business, data never lies. However, it is easy to let our personal tastes and inner voices prevail, even if we do not have the data to back it up. The business owner’s opinions certainly have a place in devising their marketing

Opinions expressed by Entrepreneur contributors are their own. Video games have not just exploded in popularity since 2020, but global revenue has overtaken the higher-profile film and sports markets, with mobile gaming as the big mover. In the U.S., consumer spending on video games hit $56.6 billion on the back of two consecutive record years,

Opinions expressed by Entrepreneur contributors are their own. Uzi Wizman‘s culinary journey began as a 16-year-old dishwasher. Years later, after opening PSY Street Kitchen in the heart of the Sherman Oaks Shopping Center in Los Angeles, his passion for growth and innovation led to him founding Borekas (pronounced Borekas) Sephardic Pastries. After six years operating

Barbie, la icónica muñeca que ha conquistado los corazones de millones en todo el mundo durante más de seis décadas, fue creada por la empresaria y cofundadora de Mattel, Ruth Handler. La idea de Barbie surgió mientras Ruth observaba el modo en que su hija disfrutaba jugar con muñecas de papel que representaban a mujeres

Opinions expressed by Entrepreneur contributors are their own. According to the International Monetary Fund, advanced economies will see an especially pronounced growth slowdown, from 2.7% in 2022 to 1.3% in 2023. Tech leaders are facing economic headwinds, yet encounter continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape, which begs the

Opinions expressed by Entrepreneur contributors are their own. OpenAI’s ChatGPT has taken the digital world by storm. With so many use cases and capabilities, it has — in a matter of months — become a go-to for business owners and digital marketers around the world. From content creation to streamlining SEO practices to creating training

Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable,

Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes. I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. And I see a consistent theme:

Sixty-two percent of Americans drink coffee every day, according to the National Coffee Association — but that doesn’t mean any old cup of joe will suffice. Kraft Heinz, which owns the 131-year-old coffee brand Maxwell House, knows that all too well. And it hopes to recapture consumers’ attention with Maxwell’s first product launch in nearly