Marketing News

Opinions expressed by Entrepreneur contributors are their own. I was obsessed with bullwhips as a kid. Who wouldn’t want to be Indiana Jones? Unfortunately, the first time I managed to get my hands on one, I accidentally whipped myself in the face. While a bullwhip might not be the best toy for kids, it is

Opinions expressed by Entrepreneur contributors are their own. How well do you know your audience? It’s a question that every entrepreneur must carefully consider if they wish to make their products or services appealing to potential customers. The better you know your audience, the easier it will be to speak to their specific pain points

Opinions expressed by Entrepreneur contributors are their own. There’s no doubt that trade marketing is one of the most logistically heavy functional groups of the marketing world. This fact typically is ignored by other departments, which does nothing to ease the strain felt by your trade marketing team. Fact: Your trade marketing team has to

Opinions expressed by Entrepreneur contributors are their own. Looking to build your personal brand, but struggling with the time commitment required to write a LinkedIn post or, even worse, a lengthy thought leadership article? You are not alone. A fellow entrepreneur recently said to me: “I would rather have another C-section than sit down and

Opinions expressed by Entrepreneur contributors are their own. Over the last few years, marketing automation has quickly become a critical tool within organizations’ tech stacks — including small and medium-sized businesses (SMBs) — to grow sales pipelines, enhance customer support and increase revenue. In fact, in a 2022 Act! customer relationship management study, SMB owners

From coaches to trademarks, seven founders sat down with Jessica Abo to share the best investment they made before they started their business. 1. Sharri Harmel, Editor-in-Chief, Extraordinary Women Magazine “The Extraordinary Women Magazine is a magazine focused on helping women create fantastic next chapters. The best investment I ever made was truly an investment

Opinions expressed by Entrepreneur contributors are their own. There was a time when medical practitioners didn’t need to market themselves. New patients would choose doctors or other medical professionals based on location, availability, and most commonly, referrals. But unless you live in a small town, there’s a good chance this is no longer the case.

Opinions expressed by Entrepreneur contributors are their own. More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant transactional channel — it’s where we get our invoices, receipts and notifications. Aside from that, email is one of the most lucrative marketing channels, with an average

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that ChatGPT has taken over the world by storm, and its popularity continues to soar. The chatbot is in the news for its scarily accurate answers and hilarious results that will end you in fits. Like everything else in the world, ChatGPT has also

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) has started transforming every aspect of our professional and personal lives. The marketing industry is not immune to this digital transformation, with leading brands starting to embrace the opportunities the technology brings. Gaining a better understanding of customer behavior is one of the core

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that big data has changed the world. Capturing and processing information at scale have impacted every sphere of our lives, including health, wealth, business and leisure activities. Advertising is no exception, and marketers continue to discover how data empowers them to rethink promotional strategies.

Opinions expressed by Entrepreneur contributors are their own. [embedded content] With over a million podcasts out there, you might be wondering if it’s worth starting one of your own. While it may seem like the podcast ecosystem is saturated, I have seen firsthand that the results they deliver can be incredible. Let me share with

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you’re an eCommerce shop or want to establish your business’s web presence, you may want videos to

Opinions expressed by Entrepreneur contributors are their own. As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content for social media, blog posts, thought leadership and other marketing channels often causes those things to end up being put on the back burner. However, one

Opinions expressed by Entrepreneur contributors are their own. Every business that operates online needs a comprehensive and effective SEO strategy to boost organic traffic and visibility. People generally think of SEO in terms of ranking high for popular keyword searches, but for business-to-business (B2B) companies, the strategy moves from a broad audience to a specific

Opinions expressed by Entrepreneur contributors are their own. Storytelling is a powerful tool that marketers use to engage their target audience and create a connection between the brand and the customer. In today’s fast-paced world, it’s becoming increasingly important for brands to stand out from the crowd and capture the attention of potential customers. Research

Opinions expressed by Entrepreneur contributors are their own. There’s a plethora of branding advice out there, and if you’re lucky, some of it will come from actual experts — people who have been there, done that and learned things the hard way. But not all branding advice is good advice. In fact, some of it

Opinions expressed by Entrepreneur contributors are their own. Since you’re reading this, I assume you’re among the hundreds of millions of people hungry to learn about ChatGPT. And no, that number is not an exaggeration; I just searched “ChatGPT” on Google and got 230,000,000,000 results. It’s not apples to apples, but the interest is there.