Marketing News

Opinions expressed by Entrepreneur contributors are their own. Since ChatGPT was released publicly at the end of November, everyone from college marketing majors to Google’s executive team has scrambled to learn ways to use the functionality. Our marketing team is no different. Mere months after ChatGPT’s initial splash, we’ve got findings to share after aggressively

Opinions expressed by Entrepreneur contributors are their own. Our stories are the stuff that binds the human race together. As business leaders and entrepreneurs, understanding how to convey your experiences in a powerful way will impact your bottom line. Guaranteed. It is your job to understand your story. It is your job to articulate your

Opinions expressed by Entrepreneur contributors are their own. Navigating uncertain and dynamic economic conditions can challenge even the most seasoned marketing teams. When turbulent economic times hit, all parts of a business shift. Top marketing leaders recognize those moments and adjust their plans to meet the business’s strategic needs. Throughout my career, I’ve learned that

Como dueño de una pequeña o mediana empresa, siempre estás buscando formas nuevas y creativas de llegar a tu público objetivo. Navegar entre tanta competencia puede ser un desafío, pero hay un arma secreta que puede ayudarte: el marketing multicanal. Este poderoso enfoque involucra a tus clientes a través de distintas plataformas, creando una experiencia

Opinions expressed by Entrepreneur contributors are their own. You care about your online reputation, so you did what every diligent entrepreneur has done, including me: You created a personal website. But just like LinkedIn made business cards obsolete, a powerful feature from Google could soon do the same for our personal websites. Meet the Google

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, the competition in business has become tougher than ever before. In such a scenario, the importance of press releases and news features cannot be underestimated. These tools are essential for businesses of all sizes to gain media coverage, raise brand awareness and attract

Opinions expressed by Entrepreneur contributors are their own. Successfully navigating the ever-evolving world of marketing necessitates a strong understanding of consumer demographics. The ability to tailor your strategies to your audience is essential in driving engagement and fostering brand loyalty. Lately, emerging data on the Black population demographics have signaled significant shifts, bringing forth new

This article originally appeared on Business Insider. In my 18-year marketing career, I’ve written millions of words of marketing copy. I started my career by creating copy for early e-commerce brands on Myspace, then worked in not-for-profit fundraising, influencer marketing, and now real-estate coaching. I’m now a chief brand officer for a real-estate-coaching business. Language-modeling

You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In this rapidly changing world, where the lines between marketing and communications are blurring, and budgets are shrinking, but expectations are expanding, Marwa Kaabour, Head of Marketing and Communication at the Al Masaood Group, came to the realization that her peers in the sector

Opinions expressed by Entrepreneur contributors are their own. To say it’s easy for new Amazon sellers to make mistakes that cost them time and money is an understatement. With the complexity of Amazon algorithms, getting your first Amazon sales can be like trying to ice skate uphill. Luckily, you can increase your Amazon sales if

Opinions expressed by Entrepreneur contributors are their own. My emails have generated over $6M in revenue for my clients. Writing a cold email can be a daunting task, especially if you’re not familiar with the process. However, when done correctly, cold emailing can be an effective way to generate new leads and build relationships with

Opinions expressed by Entrepreneur contributors are their own. As a business owner, you know that marketing your business is crucial for success. And because of this, you may be considering hiring a marketing agency to help boost your business. But with so many marketing agencies out there, it can be challenging to know which one

Opinions expressed by Entrepreneur contributors are their own. Consumer priorities are quickly changing with the possibility of a recession. Businesses will find it difficult to get away with sub-optimal segmentation, placement, pricing or branding as people become more frugal with their money. With rising uncertainty in both the business and consumer markets, market research is

Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating the competitive landscape can be challenging, but a secret weapon can help you break through the noise: multi-channel marketing. This powerful approach engages customers across various

Opinions expressed by Entrepreneur contributors are their own. Building and maintaining strong relationships with stakeholders, including customers, employees and investors, is essential for success. Companies that invest in building these relationships can benefit from improved customer loyalty, increased employee engagement and better access to funding and support from investors. Public relations is one key tool

JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on

Opinions expressed by Entrepreneur contributors are their own. As a leader, you can leverage your LinkedIn presence and become the face and voice of your brand. But many leaders make lasting mistakes that hinder their long-term success on the platform. With 180 million senior-level influencers on LinkedIn, a lack of engagement or posting will cost

Opinions expressed by Entrepreneur contributors are their own. Businesses are always looking for effective ways to boost sales and customer retention. Personalized marketing campaigns may provide the solution. Personalized marketing is a powerful tool that helps increase engagement with the right message at the right time. It makes customers feel valued by addressing them personally.