Marketing News

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, it’s in our blood to always be selling. But when it comes to public relations, pump the brakes on the sales pitch when speaking with reporters. Over the years, I’ve watched entrepreneurs, CEOs and business owners jump right into their sales pitches with reporters. I

Opinions expressed by Entrepreneur contributors are their own. Venturing into the unknown can be difficult, but for business owners, taking a risk to try something new can pay off big time. Wade Dickinson, owner of Heirloom Engravers, had found great success as an engraver, with the endorsement of Tiffany’s and many other large corporations, but

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Under30CEO.com In the business world, having a consistent brand identity can set your enterprise apart from the competition. However, many companies grapple with a chaotic brand image that leaves customers unsure of their core identity. By finally injecting your brand with some

Opinions expressed by Entrepreneur contributors are their own. Whether you’re creating content for social media or PR pitches, savvy marketers will give you the same advice: Make it useful and actionable. However, what’s talked about much less often is how actually to do that. In the media world, those little bits of helpful information are

Opinions expressed by Entrepreneur contributors are their own. With more than seven years of experience as an Amazon consultant, I’ve witnessed firsthand the transformative power of the Amazon Brand Storefront for countless businesses. According to Amazon, Brand Storefronts that were updated within the past 90 days saw 35% higher attributed sales and 21% more repeat

Opinions expressed by Entrepreneur contributors are their own. Did you know that 49% of consumers say they’d like to receive an email from a company every week? Email is a marketing channel you can rely on, but results can sometimes feel hard to achieve. Also, even when your emails get good reactions, you can still

Opinions expressed by Entrepreneur contributors are their own. From sports streaming and YouTube video series to satellite radio and podcasting, the media industry now offers a vast and exciting landscape for entrepreneurs aiming to make a mark. And with the meteoric rise of digital platforms, content consumption is at an all-time high, resulting in more

Opinions expressed by Entrepreneur contributors are their own. A study by Nobel Prize-winning psychologist Daniel Kahneman showed that most decisions are based 90% on emotion and only 10% on logic. However, when companies promote their products and services, the message almost always focuses on logic, highlighting generic features, benefits and statistics. The result is often

Burger King has been on a mission to bring more customers through the door and have a bite to eat, but it’s been an uphill battle. Last year, the brand announced its plans to revamp the business with a $400 million investment, with $250 million to be spent improving restaurants and $150 million to be

Opinions expressed by Entrepreneur contributors are their own. In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, while these strategies can be powerful, achieving

Opinions expressed by Entrepreneur contributors are their own. For any entrepreneur, establishing a strong presence in the media is crucial for brand growth and success. Getting featured in prominent publications helps create buzz around your brand and can significantly boost your company’s visibility, credibility and customer base. However, securing media coverage is not an overnight

Opinions expressed by Entrepreneur contributors are their own. So, you want to make money with your email list. Who could blame you? Email marketing is hard work, but it also yields results. At its most productive, email has an ROI of $45 to the dollar, which makes it one of the top marketing channels out

El marketing digital en 2023 es como navegar por aguas desconocidas. Con el gasto mundial en publicidad digital proyectado para alcanzar los $626,000 millones de dólares para fin de año, destacar entre tanto ruido y causar un impacto resulta más crucial que nunca. ¿El truco? No se trata de cuánto gastas, sino de cómo combinas

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared onUnder30CEO.com. For more than a decade, search engine optimization (SEO) has been hailed by many as the most effective digital marketing strategy out there. This claim has always been debatable, but it’s even more relevant in the modern age when the SEO landscape

Opinions expressed by Entrepreneur contributors are their own. While many are fleeing from artificial intelligence tools like ChatGPT, saying it’s the doom of our existence and will steal jobs, the wise are embracing it. This sentiment is especially true for digital marketers and blog writers. Blogs are a crucial part of crushing top rankings and

If the only thing holding you back from capitalizing on your great ideas is fear of rejection or a lack of industry knowledge, then you’ll want to hear what the co-founders of Mother Science have to say. They took massive risks, and it paid off. If you’re a subscriber, keep reading! But if you are

If you are looking to build a successful business with a strong brand, then join our next Entrepreneur+ Subscribers-Only Call on Thursday, August 10 at 3 PM ET with famous musicians (one from the rock band Incubus) Mike Einziger & Ann Marie Simpson-Einziger. Mike & Ann Marie will share what they learned to adapt their

Opinions expressed by Entrepreneur contributors are their own. Welcome to the new, new thing. Some say it’s the new television or radio. Some say it is the new out-of-home experience. Others call it the new way to experience a brand. There is certainly no shortage of steroid-injected, turbo-charged descriptions for this amazing, revolutionary technology. So,