Email Marketing

Opinions expressed by Entrepreneur contributors are their own. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you target specific consumers and track effectiveness while you focus on other aspects of

Opinions expressed by Entrepreneur contributors are their own. Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year’s end, cutting through the noise and making an impact is more crucial than ever. The catch? It’s not about what you spend but how well

Opinions expressed by Entrepreneur contributors are their own. Recently, my in-laws came to visit. While they were here, my mother-in-law mentioned someone’s gumbo she recently tried and how it was different from hers. They’re from south Louisiana (like real Cajuns), so I should mention that in case you’re wondering why I am writing about gumbo

Opinions expressed by Entrepreneur contributors are their own. One of the most effective ways to use human design in business is with your marketing. Designing your marketing strategy around your human design can result in gaining more traction, often quickly, attracting ideal clients easily and creating a consistent presence. The human design profile is one

“Wait, what are you doing here?” That wasn’t quite the response I expected to receive when I sat down next to an attendee at a recent ConvertKit conference. After the awkward start, he then – politely – explained that he was shocked to see one of the keynote speakers attending a business-building workshop. I delivered

Opinions expressed by Entrepreneur contributors are their own. More than 4.6 billion people will be using email by 2025. For businesses like yours, email remains a critical communication channel. Not only is it most reliable for transactional messages, but it also allows you to boost revenue through newsletters and marketing campaigns. So many pieces make

Opinions expressed by Entrepreneur contributors are their own. Is your email clickthrough rate not what it used to be? The reason could be poor email deliverability. The average click rate, across all industries, is 2.62% according to Mailchimp. If your rate is way below this benchmark, it’s worth taking another look at your email marketing

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply various branding techniques to connect with the audience and build a positive image, but what do the industry giants do differently? The answer is strategic digital branding.

Opinions expressed by Entrepreneur contributors are their own. By 2025, more than 4.5 billion people worldwide will have at least one email address. Email is a profitable marketing channel because it provides a direct and personal line of communication with prospects. But it only works if your emails land in the inbox and allow you

Opinions expressed by Entrepreneur contributors are their own. April Fools’ Day has been a favorite holiday with pranksters for centuries. Over the past decade or so, some of the world’s biggest brands have embraced the April Fools’ spirit in a bid to connect with their markets. April Fools’ Day also offers excellent opportunities for small

Opinions expressed by Entrepreneur contributors are their own. Cold emailing is simple when done properly. The issue is that 99% of businesses and salespeople are unable to turn their results from 0-1 without devoting hours to training and testing or getting frustrated and giving up. And when they finally succeed, they struggle to turn it

Opinions expressed by Entrepreneur contributors are their own. When you open your email inbox in the morning, what do you see? If you’re like most people, you probably notice a few dozen new messages related to your job or your business — and dozens more emails that are pure marketing fluff. The average person receives

Opinions expressed by Entrepreneur contributors are their own. When done well, cold email is a goldmine for generating leads. By implementing consistent cold email strategies, businesses can put themselves in front of their ideal customers and solicit a direct response. With click-through and response rates rising, agencies could benefit from using cold emails to build

Opinions expressed by Entrepreneur contributors are their own. For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor shortages have left small businesses lacking the time and resources to maintain a robust marketing program. A recent

Opinions expressed by Entrepreneur contributors are their own. If you’re betting on email to boost sales this holiday season, you have the right mindset. Last year, online retail sales grew 11.3% over 2020 to more than $218 billion, according to the National Retail Federation. Although the ease of pandemic restrictions will bring more people to

Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs are great visionaries, proficient builders and competent operators; however, when it comes to being creative, flexible and innovative marketers and salespeople, many of us — especially first-timers — fall flat. I can’t tell you how many entrepreneurs have come to me with the assumption they’ll

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Ecommerce is booming, with projections showing that online sales will account for more than a quarter of all

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When it comes to marketing, it may seem like email is a thing of the past and that