Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. By now, it’s no secret that TikTok is the platform of choice for creators looking to build an audience in 2022. With the insane reach, hard to put down content and overall ingenuity of the platform, it’s no wonder why people from all areas of business have

Opinions expressed by Entrepreneur contributors are their own. Amid rapidly changing technology, many people still associate artificial intelligence (AI) with science-fiction dystopias. But in reality, AI has become an integral part of our daily lives. We now rely on search-engine algorithms and digital assistants like Alexa and Siri for almost everything, including ordering a taxi or

Opinions expressed by Entrepreneur contributors are their own. “Why is that dog attached to a leash?” These were the first words out of my husband’s (then boyfriend) mouth one sunny June afternoon when I asked him to come meet me for a beer after the Hood River Farmers’ Market. It was my week to run

Opinions expressed by Entrepreneur contributors are their own. When entrepreneurs think of getting into the media, they often think of magazines, newspapers, TV and radio. But podcasts are a growing, and still often-overlooked, form of media that can dramatically benefit all types of entrepreneurs and experts. According to Buzzsprout, only 22 percent of American adults in the

Opinions expressed by Entrepreneur contributors are their own. It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence has the power to transform your business. It can be used for everything from customer service to sales, and it’s easy to implement as well. Artificial intelligence is already being used in some industries, but it’s just starting to become mainstream in small business. Related: What Every

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the world has increasingly shifted toward online businesses, it’s absolutely essential that all entrepreneurs have a digital marketing

Opinions expressed by Entrepreneur contributors are their own. It’s safe to say that Covid-19 has had a huge impact on the world. The impact, in most cases, has been negative. Lockdowns, people getting sick, mandatory vaccinations, forced Government spending and more. But is there any upside to this whole mess? One industry that has grown

Opinions expressed by Entrepreneur contributors are their own. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who can run around and experiment with the latest fancy marketing idea.  Entrepreneurs? We’re different. We run lean and

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. The sales funnel map is part of the customer’s journey. It is composed of digital products intentionally created to encourage your website’s visitors to take specific actions at each stage of the funnel. The actions you want

You’re reading Entrepreneur United States, an international franchise of Entrepreneur Media. 10 years ago, most of us had only been using Facebook for a couple of years, we were beginning to understand Twitter , and we had barely heard that there was a photo app called Instagram . However, at that time some saw the

Opinions expressed by Entrepreneur contributors are their own. The past two years have shaken up businesses across all industries. They have also changed the way owners and marketing professionals plan their strategies and activities for the year ahead. As 2022 promises to be a post-pandemic year, marketers need to get ready now for a fast-changing