Digital Marketing

Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are incredibly influential. Brand equity denotes the value of a recognizable brand name, the sway that the company name has with consumers. Well-established companies with positive brand equity
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. “An offline store is the biggest billboard a business can have,” said Vedang Patel, co-founder, The Souled Store, a self-described one-stop shop for fashion and official Hollywood pop culture merchandise. Shedding light on the evolution thus far
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Opinions expressed by Entrepreneur contributors are their own. Every modern business needs a website. Without one, it’s going to be practically impossible to centralize your marketing efforts, reach new people or scale your business effectively. That’s why designing and developing a website is usually priority number one for new entrepreneurs. But how much should you
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Opinions expressed by Entrepreneur contributors are their own. The fact that you are reading this online and not in the form of a letter delivered to you proves why digital marketing is thriving in today’s world. Nowadays, building a solid online presence for your company is as important as running the company itself. The online
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Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, harnessing customer loyalty, i.e. digital PR, is often overlooked. Why? In many cases, the answer may be a
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