Digital Marketing

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Across a competitive digital landscape, you need every advantage you can get to stand out. That’s why a

Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are incredibly influential. Brand equity denotes the value of a recognizable brand name, the sway that the company name has with consumers. Well-established companies with positive brand equity

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Great lead generation is a crucial key to growing your business. But arguably even more important, is having

Opinions expressed by Entrepreneur contributors are their own. NFTs, also known as non-fungible tokens, are a fast growing asset class within the cryptocurrency market. Public awareness of NFTs emerged back in 2021 when a laser-hot trend of collectable digital artwork hit the scene. It was a revolutionary technology because it enabled creators to tokenize, authenticate

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. “An offline store is the biggest billboard a business can have,” said Vedang Patel, co-founder, The Souled Store, a self-described one-stop shop for fashion and official Hollywood pop culture merchandise. Shedding light on the evolution thus far

Opinions expressed by Entrepreneur contributors are their own. Every modern business needs a website. Without one, it’s going to be practically impossible to centralize your marketing efforts, reach new people or scale your business effectively. That’s why designing and developing a website is usually priority number one for new entrepreneurs. But how much should you

Opinions expressed by Entrepreneur contributors are their own. Silicon Valley media leaders like Google, Meta, Twitter and TikTok run primarily off selling advertising space as a significant revenue stream. According to their Q2 earnings reports, not only are these giants slowing down and losing on their advertising sales, their advertising clients are in a state

When you’re a brand in a competitive market, franchising industry or not, image can be everything. A big part of that perception is crafted through the company’s marketing initiatives. Today’s marketing mix is more complex than ever before — a direct result of the science behind the strategies. We now have many tools and resources

Opinions expressed by Entrepreneur contributors are their own. When I first got into SEO over 20 years ago, link building was easy. You just added pages of links to partner websites, swapped links using anchor text that matched your targeted keywords and presto! You were at the top of Google. That tactic doesn’t work so

Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general information to a general audience. This can work well, especially if adequately supported with a smart marketing and advertising strategy. But if you want

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing is an essential component of any online business. But it’s also often expensive, with no guarantee

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In today’s crowded marketplace, it’s important to understand the power of design and branding. How you present your

Opinions expressed by Entrepreneur contributors are their own. The fact that you are reading this online and not in the form of a letter delivered to you proves why digital marketing is thriving in today’s world. Nowadays, building a solid online presence for your company is as important as running the company itself. The online

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In a hyper-competitive marketplace, you need every advantage to make your goods and services stand out from competitors.

Opinions expressed by Entrepreneur contributors are their own. The protests. The vandalism of 5G infrastructure objects. The economic slowdown, if not recession, related to the Covid-19 pandemic. These are just some of the factors that were stagnating the global implementation of 5G. But, it looks like the process is finally accelerating now, in 2022. More

Opinions expressed by Entrepreneur contributors are their own. The online retail industry is forecast to account for 24.5 percent of global retail by 2025. So there’s never been a better time to start an ecommerce business. But it might seem overwhelming to decide on everything from naming a business to developing online marketing strategies. Whether

Opinions expressed by Entrepreneur contributors are their own. Business growing pains — it’s one of those problems many entrepreneurs love. However, being stretched too thin by a growing client list creates management issues and can quickly become a massive strain on your existing staff. You’ve probably already pruned a few problematic clients to help alleviate

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, harnessing customer loyalty, i.e. digital PR, is often overlooked. Why? In many cases, the answer may be a