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Cuando pienso en branding, mi periodista interior relaciona la palabra con el concepto de contar historias. Un branding efectivo lleva a los prospectos en un viaje donde comprenden completamente lo que haces, la razón por la qué lo haces y cómo lo haces. Más allá de eso, una marca genuinamente magnética es polarizante y única.

Opinions expressed by Entrepreneur contributors are their own. Smartphones, tablets and other internet-powered devices have forever changed how consumers shop. Instead of going to friends and family for a referral on a product or brand, shoppers now comb through online reviews before visiting your store or making that next purchase. With review sites now an

Opinions expressed by Entrepreneur contributors are their own. You can tell a lot about an organization by how it responds to a crisis. Recent years have brought no small amount of economic instability, prompting business leaders to find ways to adapt. But not every response has proven wise. This post will examine these missteps and

Opinions expressed by Entrepreneur contributors are their own. In the context of search engine optimization (SEO), a content strategy refers to the whole process of organizing a website’s material by topic in order to maximize the likelihood of the website showing up in search results. It is the procedure that must be carried out in

Opinions expressed by Entrepreneur contributors are their own. A company profile is like a virtual handshake that introduces your business to the world. But it’s more than just an introduction. An effective company profile can help you attract potential investors, clients, partners and employees. How? A well-crafted company profile highlights your company culture, values, mission

Bud Light sales are down more than 30% compared to last June following the brand’s partnership with transgender influencer Dylan Mulvaney, per Fox News. And the slumping revenue is having a major ripple effect when it comes to the brand’s retail presence: Customers have spotted Costco‘s asterisk denoting products that won’t be restocked — also

Opinions expressed by Entrepreneur contributors are their own. A study by Pew Research shows that 56% of Americans search their own name to see what comes up in the results. For some, this is about vanity, but for entrepreneurs, what shows up can mean the difference between success and failure. When someone searches your name,

Opinions expressed by Entrepreneur contributors are their own. While it’s true that CFOs spend an exceptional amount of time looking at numbers, many have sat in other seats within their organization and know that there are times when big decisions shouldn’t be based solely on numbers and a budget. This is especially true when it

Opinions expressed by Entrepreneur contributors are their own. When I think of branding, my inner journalist relates the word to the concept of storytelling. Effective branding takes prospects on a journey where they fully understand what you do, why and how. Beyond that, a genuinely magnetic brand is polarizing and unique. The more magnetic a

Opinions expressed by Entrepreneur contributors are their own. Product launches are exhilarating and challenging endeavors that can define the trajectory of a brand. As a co-founder of an intimate apparel brand, I have had the privilege of navigating this intricate landscape. Through countless product releases, I have learned that launching a new offering is not