Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com In the ever-evolving world of digital marketing, explainer videos have become a valuable tool for simplifying complex ideas. Compelling narratives are at the core of successful explainer videos. Storyboarding can help marketers create videos faster and communicate with the audience
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TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. Now, creators have that additional resource to connect with their audiences, enabling them to spread
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Pinterest and System1, a specialist
Opinions expressed by Entrepreneur contributors are their own. We’ve all been there. You invest hours into crafting your brand, diligently expanding your audience, yet your revenue isn’t reflecting the time and effort you’ve put into your platform. All major brands utilize partner marketing, which is significant in growing brands and gaining revenues. Partner and affiliate
Opinions expressed by Entrepreneur contributors are their own. Rebranding is an essential marketing strategy businesses often undertake to revitalize their image, stay relevant or expand their customer base. When executed successfully, rebrands can breathe new life into a company and strengthen its position in the market. On Sunday, July 23, Elon Musk tweeted (soon to
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Of the 33.2 million small businesses running in the U.S., 27.1 million of them are run by a
ChatGPT has a massive database of words and phrases that we can leverage for SEO with the right prompts. This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic. These words and phrases are often not found using traditional keyword tools, so this
Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel emotionally connected to. Appealing to your customer’s emotions with your marketing messages leaves a lasting impression, as long as you do it effectively and
User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy. Understanding
Auto Trader reports that they’ve seen a 120% spike in searches for people interested in buying a “Chevy convertible Corvette” since the May release of the Barbie trailer. This isn’t super surprising. If you thought you had zero interest in seeing the Barbie movie when it was first announced, by this point in time, the
I often get the same response when I ask people why they don’t post on LinkedIn more often: they can’t think of anything to write. If you’ve ever had this problem, it’s very common but easily fixable through a technique I use. And this technique won’t just give you a cheat code to an unlimited
Opinions expressed by Entrepreneur contributors are their own. Tech is powering business, but it isn’t enough on its own to generate success. Creating a personal touch still remains one of the most potent and effective ways for a brand to stand out from the crowd. The problem is that companies have a tendency to drift
Google has updated its Misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will
Threads, the text-based social media platform from Meta that was released as a direct competitor to Twitter, experienced an initial surge in sign-ups, hitting 100 million users in the first five days of its launch. However, user engagement has been steadily declining, and the app hasn’t sustained momentum from the initial boom. According to data
Threads, la plataforma de redes sociales basada en texto de Meta que se lanzó como un competidor directo de Twitter, experimentó un aumento inicial en el registro de usuarios, alcanzando los 100 millones en los primeros cinco días de su lanzamiento. Sin embargo, la interacción de los usuarios ha estado disminuyendo constantemente, y la aplicación
In a landmark ruling last month, a Kenyan court declared that Meta was the “true employer” of hundreds of moderators working in Nairobi, Kenya — meaning that Meta can be held liable in Kenya for labor rights violations, even though the moderators are technically employed by a third-party contractor. Meta will appeal the decision, TechCrunch
Opinions expressed by Entrepreneur contributors are their own. Trouble is brewing for Anheuser-Busch (ABI). Following the company’s controversial Instagram collaboration with transgender actress/influencer Dylan Mulvaney, Bud Light sales plummeted 26% (compared to 2022), two marketing executives were placed on leave, and distributor sales dropped nearly 30%. In a “complete lack of oversight,” Bud Light’s national,
Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll brand, will debut its highly anticipated movie on July 21. This groundbreaking movie not only promises much-needed nostalgia but will also serve as a catalyst for Barbie to further acquire the multicultural consumer. Over the years, Barbie has recognized the importance of embracing
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