Opinions expressed by Entrepreneur contributors are their own. It’s no secret today that entrepreneurs are writing and publishing non-fiction books to market themselves and their brands and businesses. As an entrepreneur, it increases your authority and credibility, helps you reach new clients, gain speaking engagements and much more. Books have become the business cards of
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Opinions expressed by Entrepreneur contributors are their own. Too many business owners and marketers expect their copy to click and convert, but only a few know how to get past the click part. When you’re selling something, you can’t fall into the trap of mindlessly writing about your offer without regard to why people don’t
Download our FREE How To Advertise Your Business Planning Kit now: https://clickhubspot.com/xc5 Five tips and tricks for first time or experienced advertisers to increase your reach and stand out. In a world where there are millions of ads people see every day, finding a way for you to stand out will help build your business
SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the
Opinions expressed by Entrepreneur contributors are their own. Building a good relationship with a client, built on mutual trust and respect, can take a long time. However, there are ways to kickstart the process and create a rapport far more quickly. That rapport can then be the foundation on which your years-long working relationship is
Opinions expressed by Entrepreneur contributors are their own. Ecommerce keeps getting more and more relevant to consumers’ day-to-day lives and is an increasingly essential component of corporate growth strategies. By 2026, Shopify predicts, global internet-fueled sales will exceed $8 trillion. That’s a more than 50% bump from 2021 figures, and no one quite knows where
Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the new platform that businesses dismissed in early 2020 and even 2021. But what often remains overlooked is its strategic value for growing startups. No surprise here — TikTok is still relatively uncrowded. It’s growing exponentially. It’s home
Opinions expressed by Entrepreneur contributors are their own. With 20 years of PR experience under my belt, I’ve gotten good at spotting common mistakes among well-intentioned clients looking for broader publicity. Executives come to PR firms looking for a magic bullet that will land them exposure. Little do they know that without these crucial steps,
Download our Complete SEO Starter Pack To Increase Your Website Traffic now [FREE KIT]: https://clickhubspot.com/kh5 Website traffic, it’s something that we all think about. How many people are visiting your site is directly linked to how many leads your business is generating, and the more traffic you have the bigger your business gets. There are
Today we’re going to be breaking down how you can build relationships with influencers and do outreach, so that way you can get more links. But before we get started, I want to read this quote from Dwayne Johnson, also known as The Rock. “Success isn’t always about greatness. “It’s about consistency. “Consistent hard work
For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. Prompt engineer is even now a job: Wow – Anthropic (Google’s latest $300M AI investment) is hiring a “Prompt Engineer” for $250k-$335k/yr + equity No CS degree required, just have “at least basic programming and QA skills” Wild times. pic.twitter.com/4i1sEWs5iZ
Opinions expressed by Entrepreneur contributors are their own. With the rise of short-form content across TikTok, YouTube Shorts and Instagram reels, this is the perfect way to build an audience and any niche in 2023. Over the past six months, I’ve been testing out different ways to apply trends using short videos. I did this
Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are changing. Although spending has remained strong through inflation, 90% of respondents to a survey conducted by Wildfire say they were more interested in discounts, coupons and incentives.
Opinions expressed by Entrepreneur contributors are their own. Digital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher the share. Data by Google shows that 49% of consumers use the search engine
TikTok has just released a “Top Products” element to its Creative Center. This data provides insights into the popularity of particular products on the app, as indicated by the frequency of ads featuring the item, as well as metrics such as impressions, view-through rate, comments, and likes. Essentially, all the relevant data points are available
Opinions expressed by Entrepreneur contributors are their own. Inflation has been hitting the economy hard, with governments worldwide attempting to deter it by raising interest rates, which has, in turn, led to big-name companies across all sectors, such as Amazon, Goldman Sachs, and FedEx, to announce mass layoffs to cut their spending. Many of the
Almost everyone has heard of TikTok — the social media app that has taken the world by storm since 2016. But with all the talk about TikTok, one question remains: who owns TikTok? This article will answer that question and update you on what’s been happening with TikTok recently. Background on TikTok TikTok is a
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