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Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in popularity in recent years, and for good reason. They offer a unique way to engage with audiences and can be a powerful tool in every stage of the marketing funnel. In this article, we’ll discuss how to leverage podcasts across different stages of

Opinions expressed by Entrepreneur contributors are their own. Public relations is essential to any organization’s marketing and communication strategy. It involves creating and maintaining a positive image for the founder and its products or services through various media channels, including traditional print and digital media, social media, brand collaborations and other digital platforms. One common

Opinions expressed by Entrepreneur contributors are their own. When you advertise a product or service online, you’re not only competing against thousands of other businesses in your niche, but you’re also up against the millions of gigabytes of content that people are exposed to every single day. You can win this battle for attention in

Opinions expressed by Entrepreneur contributors are their own. If you’re in the professional services industry, take a step back and watch what’s happening in the banking industry right now. As of this writing in late March 2023, two banks have failed in the US, and the FDIC stepped in to support the depositors, making them

Opinions expressed by Entrepreneur contributors are their own. People today are bombarded with messages from morning until night. We can’t check email or drive to the store without seeing flashing banners, mostly aimed at selling us something. Today’s consumers are experts at tuning these messages out, leaving salespeople with an important question: Do you ensure

When it comes to franchise marketing, the best CMOs find ways to strike a balance between protecting, growing and enhancing the brand at the national and global levels while still allowing for customization at the local level. “It’s our responsibility as a franchisor to provide tools, resources and support for our franchisees that allow them

Opinions expressed by Entrepreneur contributors are their own. Since ChatGPT was released publicly at the end of November, everyone from college marketing majors to Google’s executive team has scrambled to learn ways to use the functionality. Our marketing team is no different. Mere months after ChatGPT’s initial splash, we’ve got findings to share after aggressively

Opinions expressed by Entrepreneur contributors are their own. Our stories are the stuff that binds the human race together. As business leaders and entrepreneurs, understanding how to convey your experiences in a powerful way will impact your bottom line. Guaranteed. It is your job to understand your story. It is your job to articulate your

Opinions expressed by Entrepreneur contributors are their own. Navigating uncertain and dynamic economic conditions can challenge even the most seasoned marketing teams. When turbulent economic times hit, all parts of a business shift. Top marketing leaders recognize those moments and adjust their plans to meet the business’s strategic needs. Throughout my career, I’ve learned that

Como dueño de una pequeña o mediana empresa, siempre estás buscando formas nuevas y creativas de llegar a tu público objetivo. Navegar entre tanta competencia puede ser un desafío, pero hay un arma secreta que puede ayudarte: el marketing multicanal. Este poderoso enfoque involucra a tus clientes a través de distintas plataformas, creando una experiencia