Opinions expressed by Entrepreneur contributors are their own. As your small business works through the first quarter, you may be looking at previous strategies and methods to see which were successful and which will be left in 2022. That’s how most businesses start the year off, right? However, this year, there are a few more
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Today I’m going to teach you about the WHIPS concept when it comes to content marketing. If you follow this concept, even if you’re not the best writer, you’ll be able to attract the right type of audience and then convert them into a customer. With content marketing, you don’t need to be the best
Build Better Converting Landing Pages Today: https://www.marketing360.com/websites/?ref=yt-desc-o1X4nkdq88c Let’s break down 10 landing page hacks you can use to become a master of conversion rate optimization! Hack #1 – Use authentic, non-stocky images of real looking people smiling. Highrise saw an increase in conversions of over 100% by swapping out a graphic of their software with
Shawn Rubel, CEO of international creative marketplace Vecteezy, has always considered himself a creative person. Rubel’s passion for design led him to study visual arts in college, then join a small agency where he worked as a web developer and graphic designer. It was while working there in 2007 that he launched a side hustle
Opinions expressed by Entrepreneur contributors are their own. Right now, there’s a lot of business talk about how artificial intelligence is going to replace some functions, including sales. I believe that is both accurate and inaccurate. If you or your salesforce use scripts as a starting point for making sales, for example, then absolutely that
Opinions expressed by Entrepreneur contributors are their own. With today’s challenging economy crushing marketing budgets, marketers are under unbelievable pressure to produce results with fewer resources and smaller teams. Good business requires good marketing, yet nearly half of CMOs said their companies plan to spend less on marketing in 2023 despite over 70% of B2B
A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. The latest report from iResearch
Opinions expressed by Entrepreneur contributors are their own. Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, why add new languages to your strategy
Download our FREE Email Marketing Tools for the Best Email Marketing Platforms now: https://clickhubspot.com/2bb There are a lot of email marketing platforms on the internet. It may be hard to decide which one is best for your business. In this video, Jamal reviews the best email marketing platforms in 2023 to grow your business. He
Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to
Opinions expressed by Entrepreneur contributors are their own. As anyone who works in marketing can attest to, our role requires that we wear many hats to do a little bit of everything to build our brand and generate revenue — manage websites, host webinars, develop lead-generation content, draft social media and blog content, integrate with
Download HubSpot’s Official Webinar Planning Kit [FREE RESOURCE] https://clickhubspot.com/kz9 Creating webinars that actually convert for your business can be tricky! In this video we’re breaking down the steps to follow from choosing your topic down to what to send out in your email once your webinar is over. 📔 Grow Your Career and Business with
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Pitching is a crowded field- and that’s why “get real to get funded” is the magic mantra for entrepreneurs seeking funding. Whether you’re a first-time entrepreneur just starting out, or a seasoned venture capitalist, you know
ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find on the web version. Why we care. ChatGPT has become an essential and popular tool for several SEOs, search marketers and content creators. Now you can use it whenever and wherever you want, all while maintaining
Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular U.S. video streaming platform in April and watch time increased, according to Nielsen. It remains to be seen whether a non-skippable 30-second
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