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Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it aims to reintroduce the human touch into
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Opinions expressed by Entrepreneur contributors are their own. As a retailer, you’re always looking for new and innovative ways to attract customers and increase sales. One method that has gained popularity in recent years is geofencing marketing. By using GPS technology to create virtual boundaries around your store, you can reach potential customers in the
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Opinions expressed by Entrepreneur contributors are their own. One of the most popular questions from a company hiring a PR agency is what journalist contacts they have and how deep their relationships are. While it’s understandable to think this is important, it’s not the right question to ask a PR person. Regardless of who they
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Did you know that big brands replicate a very similar SEO strategy to each other? Do you want to know what it is? Today I’m going to break down seven secrets you can learn from big brands. RESOURCES & LINKS: ____________________________________________ The ONLY Features You Need to Use in SEO Tools: https://youtu.be/uWxyKa7osh4 Social Media Marketing
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Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting from them. 1. Affiliate marketing is dead
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Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply various branding techniques to connect with the audience and build a positive image, but what do the industry giants do differently? The answer is strategic digital branding.
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Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on brand equity as the deciding factor in consumer decision-making. With 81% of consumers needing to trust a brand before purchasing, it’s clear that startups must prioritize brand equity
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If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to building trust, removing doubt and increasing your chances of getting a “yes” from a prospect. Unfortunately, when you first pursue a new career direction, you won’t have any clients to provide these testimonials.
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Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously relied on in-person focus groups and interviews for qualitative research moved their work online, accelerating industry innovation. Areas like participant recruitment, insight communities, emotional intelligence (AI and
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Seven AI marketing tools that’ll blow your mind. If you thought that only your grandchildren will see AI dominating areas that humans could, well, think again, because there’s some really cool tools that you need to check out. Over the last few years, the development of AI has skyrocketed. Tasks that would take you hours
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