James is editor in chief of TechForge Media, with a passion for how technologies influence business and several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former Mafia boss Michael Franzese, to Steve Wozniak, and Jean Michel Jarre. James can be found tweeting at
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You don’t have to be great at holding an audience like Jimmy Fallon. You just have to be you. October 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Facebook Advertising, Fourth Edition by Perry Marshall, Bob Regnerus, and Thomas Meloche, with Mark Ingles. Buy it now
The following strategies will help you create ads that make prospects want to click and buy. April 29, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple
January 7, 2014 5 min read Opinions expressed by Entrepreneur contributors are their own. In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author
May 23, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. Thousands of books, podcasts, articles, online courses and free tips and tricks on how to create personal brands are available with a quick Google search. About two million results will pop up when searching “how to create a personal brand,” and
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Jeffrey Jose, a Google Product Manager, announced at Google I/O that while the Google page experience update is initially only going to be looking at mobile pages, Google is looking to bringing it to desktop pages as well. The announcement. Jeffrey Jose announced in his Google I/O talk yesterday and on Twitter. Here is that
June 28, 2017 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code SOCIAL2021 through 5/27/21. They
March 8, 2013 4 min read Opinions expressed by Entrepreneur contributors are their own. In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author offers a few
These books from Entrepreneur Press can help you increase your reach on social media. May 21, 2021 5 min read Social media is where your marketing power meets the public. If your business is not social-friendly, you could be missing out on new opportunities to reach more customers and build your brand. By making social
There’s a lot of noise in the marketplace, so standing out will position you for success. May 22, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. In a world full of misleading internet marketing ads, solid value-based content stands above the noise. Content marketing is one of the most effective strategies
Sundar Pichai, CEO of Google’s parent company Alphabet, previewed a new conversational model called LaMDA, or “Language Model for Dialogue Applications,” at the company’s I/O event on Tuesday. The new language model is designed to carry on an open-ended conversation with a human user without repeating information. LaMDA is still in early-phase research, with no
April 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound or click here to buy it directly from us and SAVE 60% on this book
Check out these 3 new TikTok trends that are expected to change and dictate how the video-only social media app performs with users in the future. May 21, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. TikTok has managed to wedge itself into the big-league social media world alongside the likes
Answer these four questions about your company in order to determine just how you want to brand yourself. December 30, 2013 4 min read Opinions expressed by Entrepreneur contributors are their own. In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft
May 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you remember the times when you would save the change from your lunch money and drop those couple of nickels into your special jar at home? It felt so good. I tried to recall at least one precious item that an
May 21, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. A successful product takes more than an idea and technical and manufacturing know-how. Selling and marketing technology is turning out to be more difficult than creating the technology in the first place. And funding it? Well, that’s where marketing really kicks
One of the chief ways to optimize your website for users and search is to target a specific theme – represented in a unique keyword or phrase on each individual page. The keyword you are targeting for each page should be found in the page’s title tag, description tag, H1 tag, and body copy. The