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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. With Byju’s constantly in the spotlight, and not for any positive reasons, a recent tweet by film maker Hansal Mehta has thrown some more mud their way. Social media is awash with several individuals talking about their
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Un nuevo panorama está surgiendo en el mundo de las relaciones públicas y el marketing. La llegada de la inteligencia artificial (IA) y las herramientas automatizadas se está volviendo tan omnipresente en este espacio que puede parecer desalentador mantenerse al día. Sin embargo, la verdad es que este es el momento de reforzar los principios
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Every year, June 30th marks World Social Media Day as a way to commemorate the impact this interactive technology has had and continues to have on our day-to-day lives. From Six Degrees launched by Andrew Weinreich in
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Opinions expressed by Entrepreneur contributors are their own. These days, it’s crucial for every business owner to monitor their company’s online presence and know how their brand resonates with existing and potential customers. The metric used to measure this component of marketing (and brand) is often known as your reputation score. Knowing your reputation score
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Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta. Why
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If you’ve ever found yourself on FinTok, a personal finance-focused community on TikTok, you’ve probably encountered Salary Transparent Street — the account where Gen Z creator Hannah Williams interviews people about their occupations and salaries, making pay more transparent for her 1.2 million followers. Williams became a staunch advocate for pay transparency after she found
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The new McDonald’s Grimace shake may look sweet and unsuspecting, but according to TikTok, it bites back. McDonald’s revived its 52-year-old character Grimace in honor of his birthday on June 12 with a limited-time shake and signature meals. Although McDonaldland characters such as Grimace and the Hamburglar haven’t been marketed since the 2000s, Grimace has
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Opinions expressed by Entrepreneur contributors are their own. In the rapidly evolving realm of digital commerce, forward-thinking ecommerce entrepreneurs continuously seek innovative strategies. The primary aim is to streamline operations, optimize resources and bolster profitability. Amidst the array of tools and strategies available, one concept is steadily establishing itself as a game-changing force in ecommerce:
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On Monday, an unusual Airbnb listing surfaced. “Barbie’s Malibu DreamHouse” — hosted by “Ken” — will soon be up for grabs (free of charge) for two, one-night stays on July 21 and July 22. The hillside mansion, where walls void of pink are few and far between, is the latest marketing stunt ahead of Greta
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