Opinions expressed by Entrepreneur contributors are their own.
While many are fleeing from artificial intelligence tools like ChatGPT, saying it’s the doom of our existence and will steal jobs, the wise are embracing it. This sentiment is especially true for digital marketers and blog writers.
Blogs are a crucial part of crushing top rankings and building your brand’s authority and awareness. A strong blog strategy is part of my agency’s strategy for every client served; without it, none of those businesses or personalities would be as strong as they are today. Blogs are also the fuel for social media postings — simply take them and repurpose tiny chunks for the readers — and newsletters.
And although creating compelling and engaging blog content is essential for capturing readers’ attention and driving organic traffic, many continue to make mistakes that ChatGPT can quickly — and ridiculously effectively — address.
Following are the top five mistakes I’ve witnessed in blog creation, along with some solutions about how ChatGPT can help you overcome them, ensuring your content is optimized for SEO, storytelling and maximum impact.
Take note: ChatGPT is far from absolutely flawless. You still must edit and fact-check. But I found it’s the same work as editing a VA’s research material.
Related: How AI Writing Tools Like ChatGPT Can Make Marketing Easier
1. Neglecting optimization for search engines
One of the most common mistakes in blog creation is neglecting search engine optimization (SEO). ChatGPT can serve as your SEO ally by assisting with keyword research. With its language processing capabilities, ChatGPT can help you uncover keywords with higher search volume and low competition — exactly the ones you want to chase to convert prospects and rank higher in the search engines like Google and Bing.
By integrating these keywords naturally into your blog content, you can improve its visibility and increase your chances of ranking higher in search engine results.
2. Weak storytelling and engagement
What’s life without a story? Engaging storytelling is a key component of successful blog creation. ChatGPT can enhance your storytelling capabilities by providing inspiration, generating creative ideas and suggesting compelling narrative structures.
With its language generation abilities, ChatGPT can help you craft captivating introductions, develop engaging storylines and maintain readers’ interest throughout your blog post. Take a previous blog post or section of it and prompt ChatGPT the following: Make the following more engaging through storytelling: [insert text].
3. Inconsistent tone and voice
Maintaining a consistent tone and voice throughout your blog post is crucial for establishing a brand identity and connecting with your audience. ChatGPT can assist you in achieving consistency by analyzing your existing content and providing suggestions to ensure a cohesive writing style.
By utilizing ChatGPT’s insights, you can create a seamless reading experience that resonates with your target audience. Like the above storytelling point, simply ask ChatGPT to make sure the tone and voice or consistent. Also, been publishing for years? You can ask ChatGPT to write in your tone (if the content was produced before 2021, where ChatGPT, unfortunately, ceases to gather info).
4. Lack of structure and organization
A common mistake in blog creation is presenting content in a disorganized or cluttered manner — super annoying for readers. ChatGPT can help you establish a clear structure and organization for your blog post. By offering suggestions for headings, subheadings and logical flow, ChatGPT ensures that your content is easily digestible and accessible to readers.
This structured approach enhances readability and encourages users to stay engaged with your blog. Try it; after asking ChatGPT to create blog titles for you about a subject, take one of those blog titles and ask it to “Create a blog outline for the title [insert title] with a focus on [key points] and add keywords with higher search volume and low competition.”
Related: How ChatGPT Is Changing Digital Marketing (for Better or Worse)
5. Insufficient research and data
To create authoritative and informative blog posts, conducting thorough research is essential. ChatGPT can assist in this process by providing relevant data, statistics and insights on the topic you’re covering. I used to use VAs for research, but ChatGPT does all of that for me — within seconds. Always double-check facts, of course, and remember nothing after 2021 is usable. By leveraging ChatGPT’s ability to analyze vast amounts of information, you can enhance the credibility and accuracy of your blog content, earning your readers’ trust.
Embrace the power of ChatGPT to elevate your blog creation process, optimize your content for SEO, captivate your readers with compelling narratives and create blog posts that resonate and rank. Stay ahead of the competition, unlock the potential of AI and watch your blog soar to new heights in visibility, engagement and audience appreciation.
Bonus:
Thousands of prompts are available for blog writing, but one of the most effective and simplest I’ve used so far is one I learned from Mindvalley: Write an engaging blog about [topic]. Make sure to focus on [key points] and add keywords with higher search volume and low competition.
Try it and see. Of course, all need the personal human story and touches, along with more edits and plagiarism checks, but you can save hundreds of hours yearly using ChatGTP to provide quick solutions for some of blog creation’s largest issues.