Google has just rolled out Performance Max experiments, and Twitter has taken notice.
Why we care. If you’re an advertiser using Performance Max, you can use this feature to test changes to your account before applying them permanently.
Recommendations as experiments. Last year Google launched the ability for advertisers to apply recommendations as experiments. In October, they announced that additional experiments were coming “in the following months.” Now, they have taken it a step further by giving you the same features for Performance Max campaigns.
Google has not officially announced the update.
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Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.