RESOURCES & LINKS:
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HubSpot Academy – https://www.hubspot.com/
Ubersuggest – https://neilpatel.com/ubersuggest/
Udemy – https://www.udemy.com/
CodeCanyon – https://codecanyon.net/
Fiverr – https://www.fiverr.com/
Canva – https://www.canva.com/
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So the first tactic I have for you, offer free courses.
I’m not talking about vlogging, I’m talking about full-blown courses.
HubSpot Academy. This is a course from HubSpot. It’s a free marketing course, offers certification as well, and they get over a thousand backlinks from 450 referring domain names.
According to UberSuggest, in the United States alone, they have over 37,000 visitors per month to that course. A lot of people love their course because they want to be certified by HubSpot, which is an important brand in the marketing space.
The second tactic I have for you, create free tools.
If you don’t have the money to build a tool like Uber Suggest or Bankrate, don’t worry about it, there’s a site called CodeCanyon when you go to it, you can buy a tool for pretty much any industry out there for, literally, five, 10, 20, 30, $40.
That means you can do really well by just spending 10 bucks, and you can just create backlinks over time. It won’t happen instantly, it won’t happen overnight, but over time, you’ll constantly see your tools getting more and more backlinks.
The third tactic I have for you, come up with stats and industry reports that are generated by you and your team.
Last year alone, I launched two reports including proprietary statistics that I gathered from my own audience. One of them, I got data from 183 companies who were all leveraging content marketing and produced 17 charts that show where content marketing is headed.
The fourth strategy, use ego bait.
Ego bait is basically something that involves stroking the ego of an influencer or website owner that you want a link from. There are a few ways that you can do this. The simplest way is the roundup post. Roundup post, example of this is you take all the influencers out there in your space, and you do an interview with them, ask them one simple question, they’ll give you feedback, and when you get feedback, publish that in one comprehensive post, share it out there on the social web, email them all once it’s published, and ask them to share it and link to it.
Another way is listicles. An example of this, the top 15 SEO experts you should follow in 2020. So when you do this, you’re listing people, a lot of people will link out to this and be, like, I’m on this list, it’s amazing.
Awards are another amazing way. You can create awards like the Top 100 Digital Marketing Blogs, the Top 100 Pet Blogs, whatever it is within your industry, create a badge, you can go on Fiverr, pay someone $5 to create a badge or use Canva to create your own badge, give it to people, a lot of them will embed it on their website and link back to you.
The fifth tip I have for you is employee infographics and data visualizations.
Look, infographics are huge. They aren’t as used as they once were in the past, but they’re still super effective. Data visualization is when you get data and present it in a more user-friendly way. So it’s statistics, historical timelines, maps, geography distribution, and with infographics, you can take all this data and display it in an animated way that’s interactive and in a storytelling way.
So, when you do this, people are like, oh cool, I can end up seeing an infographic on things like how car engines work or how fast a Cheetah runs, and it’s done in a simple, visual way where people are like, oh, cool, this makes sense.
This generates literally thousands of links over time. I used to have a company called KISSmetrics, and the majority of the links that we generated were from infographics, and the blog got up to million visitors a month, but the reason the blog did well is all of the infographics, and we created over 40 of them, got thousands of links, and that caused all the blog content to rank higher as well.
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