RESOURCES & LINKS:
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SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google (video): https://youtu.be/CkPZk9i4SSY
SurveyMonkey: https://www.surveymonkey.com
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Here’s the thing, Google’s not perfect.
It’s amazing and it’s a great company, but it’s not perfect.
They continually are adapting and making their algorithm better.
And yes, someone may be outranking you in the short run, but in the long run, they won’t.
And here’s the thing.
I used to do dodgy SEO stuff and use black hat techniques when I was in my early 20s.
I don’t do any of that stuff anymore because I learned it’s terrible to do.
I used to rank at the top for web hosting, used to rank at the top for online casino, online poker, all the competitive terms, even auto insurance.
But you know how long I would last for half these terms?
Less than a year if I was lucky, maybe a year.
Google eventually slaps you and be like no, you shouldn’t rank.
If I took all that time I spent doing dodgy techniques, and did legitimate stuff and maintained my rankings, I would be worth way more money.
Yes, in the short run I may lose, but in the long run I will win.
And I don’t want you to just start copying people when they’re doing dodgy stuff.
I’m not even telling you that you should go and try to report them.
I think that’s a waste of time, because eventually Google will adapt their algorithms and catch these people.
Instead I want you to do something else.
And I’m going to break it down to you in a few steps that’ll help you beat them.
The first thing that I want you to do is survey the people on your site and ask them.
How can I improve the user experience, make my content better, my product better, my service better?
And you can use tools like SurveyMonkey to figure this out, or even Hotjar.
Google’s all about showing the website at the top that provides the best user experience.
If you figure out what your users want instead of just taking shortcuts, eventually you’ll notice that your rankings will keep climbing and climbing.
And then you’ll increase your rankings.
The second thing I want you to do is optimize your title tag and meta description.
Rankings all aren’t about SEO.
A lot of times it’s about click through rates, user metrics.
So if everyone starts clicking on the second listing instead of the first listing, what do you think’s going to happen?
Google’s going to switch them out.
Number two’s going to be number one, number one’s going to go to number two.
And when you do that, you’ll find that over time you’ll start climbing up and getting the lion share of the traffic.
So, look at what title tags that you can use that are appealing.
Look at the paid ads to give you ideas within your space.
Look at magazine covers for inspiration.
The third thing I want you to do is be patient.
If you keep at it and you keep doing SEO, you keep writing amazing content, you keep improving your content.
Updating, because Google doesn’t want stale content, over time your rankings will also increase.
You just need to be patient.
A lot of people don’t have that, but if you do, in the long run you will win.
And last, but not least, here’s a little bonus tip for you that a lot of you aren’t doing.
When you’re thinking about rankings, you want to beat your competition.
Don’t just think about the United States or English as a language, consider expanding.
because it’s not even competitive and a lot of other countries like Brazil, people don’t even do things like link building, yet they have a decent GDP, they have a large population, and you can make a killing there.
So consider going global and translating your content because you’ll notice that you can dominate the SERPs globally without having any competitors.
So that’s it, if you need help, outrank your competitors, don’t result to black hat techniques, follow the tips in this video.
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