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We’ve been getting a ton of questions from all of you about Shopify.
This one’s from Abul, “Neil Patel I have a Shopify store. “But I don’t know which things “I should write a blog, “and which things I should make videos?” But really, I think everyone wants your opinion on Shopify in general.
Let’s discuss how to grow your Shopify store using content marketing.
The question is really about video or text-based content.
The answer: What are you comfortable with?
For example, Adam here prefers video.
For me, I’m better at content marketing than video. I’m doing okay with video. But I’ve been doing content marketing for over ten years.
I’m getting better and better at video, but I started with content marketing. I have way more experience.
In general, you want to look at what you think you’re naturally better at and focus on that.
It could be video. It could be audio. It could be text-based content marketing. You pick. It could even be visual infographics.
With your Shopify store, ideally, most of you guys are like, “Oh, what kind of products should we sell? “How many?” You should start off with one product.
You don’t need tons and tons of products to do well on Shopify. Start off with one. I’m not saying you can’t add more products later on.
You want upsells and down sells.
A lot of people us Zipify. That will help get you more upsells when you already have products.
If you’re selling insoles for high heels, your upsell could be to buy three of them at a discount.
The point is to start with one product, focus on it and create your blog and content marketing around that one product.
Go to buzzsumo.com. Type in keywords within your industry. You’ll see what’s hot. But instead of just creating text-based content. Try to create infographics. You can go to Dribbble, dribbble.com or 99designs.
There you can find people to create infographics for a few hundred dollars. Maybe even $50 depending on the country.
Create these infographics then go to buzzsumo.com, find out all the people who wrote similar content. You’re now creating visual content. Instead of the text-based. You’re hitting up all the people who shared that text-based content by clicking up view shares on Buzzsumo. It gives you a list.
Do the same thing with Ahrefs. You go to Ahrefs. You put in the original article. You see who links to it.
Then you contact them and say: “Hey Adam, I noticed you linked to this article that breaks down what happens to your feet after you walk in high heels for a year. I created a similar article, but mine’s visual in an infographic format. Feel free, to check it out here.
If you think your audience will love it, feel free embed it within your article.”
If you don’t know how to embed your infographic, there are plugins that allow you to embed it with ease. I don’t know what plugins work for Shopify.
I know for WordPress I use WP’s Embed Code Generator. You do that, people embed it, and you’ll get more links and social shares. In general, you should also get more E-commerce sales.
So, that’s it for this week’s Q and A Thursday video. Feel free to leave a comment if you want it answered in next week’s Q and A Thursday video.
If you have any questions about Shopify, leave a comment below. I’ll be there to answer. Thank you guys for watching. Make sure you share, like, comment, subscribe.