Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. With Google’s latest update displaying links to SGE’s sources more prominently, now seems
Month: August 2023
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. With an impressive count of over 100 million users amassed in just five days, there’s no question that Threads was able to profoundly shake the social media space when it launched. Indeed, its ties to Mark
If the only thing holding you back from capitalizing on your great ideas is fear of rejection or a lack of industry knowledge, then you’ll want to hear what the co-founders of Mother Science have to say. They took massive risks, and it paid off. If you’re a subscriber, keep reading! But if you are
TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into
If you are looking to build a successful business with a strong brand, then join our next Entrepreneur+ Subscribers-Only Call on Thursday, August 10 at 3 PM ET with famous musicians (one from the rock band Incubus) Mike Einziger & Ann Marie Simpson-Einziger. Mike & Ann Marie will share what they learned to adapt their
Opinions expressed by Entrepreneur contributors are their own. Welcome to the new, new thing. Some say it’s the new television or radio. Some say it is the new out-of-home experience. Others call it the new way to experience a brand. There is certainly no shortage of steroid-injected, turbo-charged descriptions for this amazing, revolutionary technology. So,
Opinions expressed by Entrepreneur contributors are their own. Over the past few years, content marketing has become both a buzzword and a bonafide strategy for brands to establish credibility with their audiences. However, not every piece of content a brand shares has the same impact. Content pieces that make a difference and truly enhance a
Google has released a Responsive Search Ads guide to help marketers improve their campaign performance. The new RSA guide includes Google’s advice and information on how: To write ads for maximum conversions. RSAs use Google AI to generate ad copy. To evaluate a campaign’s effectiveness. Why we care. You may find this guide to be
Opinions expressed by Entrepreneur contributors are their own. In November 2022, Adam Mosseri, Head of Instagram, received a late-night call from Mark Zuckerberg, CEO of Meta (Instagram’s parent company), while on a family vacation in Italy to discuss a plan to build the “Twitter-killer.” A month after Elon Musk’s tumultuous $44 billion acquisition of Twitter,
Opinions expressed by Entrepreneur contributors are their own. “I don’t need a personal branding agency. My marketing team will work on my personal brand.” I have heard this statement from so many CEOs, that it is time to share my thoughts. At the risk of hurting feelings, please allow me to be blunt: Your marketing
Opinions expressed by Entrepreneur contributors are their own. Contrary to prevailing storytelling that it just arrived in the waning months of 2022, artificial intelligence has been around for decades. I won’t bore you with the entire history (though it’s summarized well in this article); suffice it to say that it has played a significant role
Es muy probable que quien te dé tu próximo trabajo revise tu perfil de LinkedIn. Es la primera parada en cualquier proceso de reclutamiento y seguramente aparecerá en los resultados de búsqueda cuando alguien ingrese tu nombre en Google. Una forma más sombría de pensar en esto es: aquellos que no te den trabajo también
Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital ad market begins to show signs of recovery from the economic downturn. Why we care. Following a slump in the digital ad market amid the
Opinions expressed by Entrepreneur contributors are their own. In an era where anyone can command a global audience from the palm of their hand, personal branding has never been more crucial. As we navigate through the digital age, it’s becoming increasingly apparent that personal branding is more than just a buzzword — it’s a powerful
Opinions expressed by Entrepreneur contributors are their own. The world we live in is a constant dance of change and adaptation, and no industry knows this better than public relations (PR). But in an era where information moves at the speed of light, PR professionals cannot simply react; they must anticipate. They must ‘futurecast.’ Futurecasting,
Opinions expressed by Entrepreneur contributors are their own. Models are essential — having worked in the fashion industry, I know it’s a cutthroat sector of work. Most importantly, I understand the importance of humanizing a brand using real people. Authenticity was always critical to the success of both models and brands, and it’s become even
Opinions expressed by Entrepreneur contributors are their own. Meta’s Threads is a revolutionary new platform that changes how our society communicates digitally. In the world of branding, Threads emerges as a new opportunity for thought leaders to redefine their brands. In today’s world, developing and managing this brand is more important to staying ahead of
Opinions expressed by Entrepreneur contributors are their own. On-page SEO, off-page SEO, and technical SEO are three of the many terms found in the never-ending and extensive world of SEO. However, they are each extremely important. Very similar, yet so different is one way to describe on-page SEO, off-page SEO and technical SEO. These terms