Threads, the text-based social media platform from Meta that was released as a direct competitor to Twitter, experienced an initial surge in sign-ups, hitting 100 million users in the first five days of its launch. However, user engagement has been steadily declining, and the app hasn’t sustained momentum from the initial boom. According to data
Month: July 2023
Threads, la plataforma de redes sociales basada en texto de Meta que se lanzó como un competidor directo de Twitter, experimentó un aumento inicial en el registro de usuarios, alcanzando los 100 millones en los primeros cinco días de su lanzamiento. Sin embargo, la interacción de los usuarios ha estado disminuyendo constantemente, y la aplicación
In a landmark ruling last month, a Kenyan court declared that Meta was the “true employer” of hundreds of moderators working in Nairobi, Kenya — meaning that Meta can be held liable in Kenya for labor rights violations, even though the moderators are technically employed by a third-party contractor. Meta will appeal the decision, TechCrunch
Opinions expressed by Entrepreneur contributors are their own. Trouble is brewing for Anheuser-Busch (ABI). Following the company’s controversial Instagram collaboration with transgender actress/influencer Dylan Mulvaney, Bud Light sales plummeted 26% (compared to 2022), two marketing executives were placed on leave, and distributor sales dropped nearly 30%. In a “complete lack of oversight,” Bud Light’s national,
Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll brand, will debut its highly anticipated movie on July 21. This groundbreaking movie not only promises much-needed nostalgia but will also serve as a catalyst for Barbie to further acquire the multicultural consumer. Over the years, Barbie has recognized the importance of embracing
Opinions expressed by Entrepreneur contributors are their own. Public messaging strategy for any startup or business must include a broad, audience-capturing strategy designed to build and keep a solid customer base. As entrepreneurs and startups, hours are spent planning strategies for public messaging and brand awareness. While time and money are well spent, in many
Opinions expressed by Entrepreneur contributors are their own. In June, I reached a milestone with my business, PostcardMania: 25 years in business. It got me thinking about all the lessons I’ve learned as a business owner and entrepreneur. Starting out, I was greener than green. There have been hard times when I didn’t know what
Opinions expressed by Entrepreneur contributors are their own. Publishing thought leadership content on LinkedIn is a game-changing strategy. The platform is the beacon of expertise in the ever-evolving realm of professional networking and personal branding, and the influential power of its extensive network rewards thought leaders with organic growth and lead generation. Whether you’re a
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Indian Institute of Technology (IIT) Delhi has announced the launch of Advanced Certification in Web 3.0, Social Media and Metaverse programme. The contextually designed six-month programme explores the convergence of these three powerful technologies, allowing participants
Image Credit: Courtesy of The Roxbury Roxbury, New York “When people ask us about our hotel we say, ‘Imagine if Alice in Wonderland married Willy Wonka, and they took up residence in Oz.’ That’s what we want The Roxbury to feel like. We’re a ‘pop-and-pop’ business — we met in NYC in 1988, and have
Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being
Maddy Clements, owner of upcycled clothing company JUNK GOLD, “always had an obsession with fashion” and an eye for entrepreneurship — at just 11 years old, she was selling jewelry at a local boutique up the street from her house. So perhaps it’s no surprise that the now 29-year-old decided to get her BFA in
Opinions expressed by Entrepreneur contributors are their own. You’re here because your marketing strategy is not working. Every company depends on marketing to support growth. An effective marketing strategy can turn prospective leads into paying customers. Your business can be in tough shape if you don’t have a predictive marketing sales model. If you find
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. YouTube is an essential platform for content creators to share their videos and build an audience. This social media platform has billions of users and a wide range of content making it a go-to place for many
It seems the backlash against Anheuser-Busch-owned Bud Light for its partnership with transgender influencer Dylan Mulvaney isn’t as detrimental to the company’s sales as some might believe. Anheuser-Busch InBev CEO Michel Doukeris addressed the controversy’s impact on an earnings call, saying that although he didn’t want to “minimize” it, the dip in Bud Light‘s U.S.
Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events? As with many things in business, you can only find out through trial and error, says Rus Graham, cofounder of New England-based
Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook
Opinions expressed by Entrepreneur contributors are their own. One of the most effective ways to use human design in business is with your marketing. Designing your marketing strategy around your human design can result in gaining more traction, often quickly, attracting ideal clients easily and creating a consistent presence. The human design profile is one
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