Opinions expressed by Entrepreneur contributors are their own. 1.7 billion users can’t be wrong. TikTok‘s short-form video and swipe style has been proven to spark and keep people’s interest. And while the platform is synonymous with fun challenges, dances and lip-syncs, it increasingly represents a powerful platform for professionals to share and consume information. TikTok
Month: July 2023
Opinions expressed by Entrepreneur contributors are their own. According to the International Monetary Fund, advanced economies will see an especially pronounced growth slowdown, from 2.7% in 2022 to 1.3% in 2023. Tech leaders are facing economic headwinds, yet encounter continuous pressure to maintain aggressive revenue growth in an increasingly competitive global landscape, which begs the
Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Merchant Center is then able to share these details with shoppers without them ever having to leave the program. Why we care. Consumers often feel frustrated and dissatisfied when they
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint.
Opinions expressed by Entrepreneur contributors are their own. OpenAI’s ChatGPT has taken the digital world by storm. With so many use cases and capabilities, it has — in a matter of months — become a go-to for business owners and digital marketers around the world. From content creation to streamlining SEO practices to creating training
Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: fashion brand Temu. The company became a major player in the Google Shopping race, so much so that it is now competing against 82% of US advertisers – to put this
Opinions expressed by Entrepreneur contributors are their own. This story was originally published on Under30CEO.com Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable,
Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes. I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. And I see a consistent theme:
Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts. Meanwhile, audiences can also be used as-is for targeting or, marketers
Sixty-two percent of Americans drink coffee every day, according to the National Coffee Association — but that doesn’t mean any old cup of joe will suffice. Kraft Heinz, which owns the 131-year-old coffee brand Maxwell House, knows that all too well. And it hopes to recapture consumers’ attention with Maxwell’s first product launch in nearly
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Social media in today’s day and age is an excellent platform for brands to showcase their unique identity and values. By incorporating their USP and culture into their social media content, businesses can create a powerful and
Opinions expressed by Entrepreneur contributors are their own. Many business owners have heard of brand storytelling, but they don’t know the importance of it or how to do it effectively. According to research by Headstream, 55% of consumers are more willing to buy from a brand if they connect with their story — and that’s
Opinions expressed by Entrepreneur contributors are their own. These days, when prospective homebuyers or sellers need the expertise of a realtor or agent, they often head straight to Google. And if your agency isn’t popping up in those first-page results, you might find it challenging to earn new clients and stay competitive in your area.
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to
Opinions expressed by Entrepreneur contributors are their own. Social media platforms have revolutionized how we communicate, connect and share information. From Twitter to Facebook, Instagram to Snapchat, these platforms have become an integral part of our daily lives. While they have undoubtedly brought people together, they have also given rise to new challenges, such as
Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of Mattel. Barbie was inspired by Ruth’s observation that her daughter enjoyed playing with paper dolls representing adult women. Ruth envisioned a three-dimensional
Opinions expressed by Entrepreneur contributors are their own. For more than a decade, July has served as Independent Retailer Month, a time to celebrate the strides independent retailers make in their local communities. This year, there is much to celebrate. For every $100 spent at an independent retailer, at least $68 of that stays in
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The popular social media app used to upload 30-second videos is a hub for trends and their aftermaths. Recently one such trend took the internet by storm, where users live stream themselves acting like “NPCs” or automated
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