Month: June 2023

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers
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Download HubSpot’s Official “How to Use Facebook for Business” Ebook [FREE RESOURCE] https://clickhubspot.com/0tj Are you looking to create a Facebook page for your business but don’t know where to start? In this video, we’ll walk you through the step-by-step process of building a Facebook page that will showcase your brand and engage with your target
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Opinions expressed by Entrepreneur contributors are their own. The legal space is ultra-competitive. Attorneys and legal professionals will already know this not-so-secret fact. Marketing yourself and your team is vital to attract clients to your firm/organization. Historically, the legal space has been dominated by bombastic personalities taking to television and billboards that line the busy
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Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers
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Opinions expressed by Entrepreneur contributors are their own. In today’s highly competitive coaching and info-product industry, building trust and credibility is essential to stand out from the crowd and dominate your market. Amidst the noise and saturation, social proof is a powerful tool that can help you establish your reputation, eliminate objections and inspire confidence
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Opinions expressed by Entrepreneur contributors are their own. It’s estimated that more than 218 million Americans will shop online this year. Countless more will research products and services, engage with brands and start their customer journey on a company website, even if they end up purchasing offline. For marketers, it’s never been more urgent to
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Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws. Why we care: This is the latest in a string
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Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now. The Power of Stardom: Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning Attaining celebrity status is not about an ego boost
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