Opinions expressed by Entrepreneur contributors are their own. As the co-founder and CEO of Propel PRM, a public relations management (PRM) platform, I have had firsthand the transformative impact of AI-driven technology on the PR industry. Indeed, one of the most exciting developments in the past few months has been the rise of generative AI
Month: June 2023
We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for ecommerce sites with plenty of products? If you were to pay for a copywriter to produce thousands of product snippets from scratch, you’d likely be out of pocket pretty quickly.
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. SproutSocial reports that 55% of consumers learn about new brands on social media. Whether your business is established
Learn more on The Power of Advertising Slogans Here: https://clickhubspot.com/Build-Great-Ads What’s the goal of a great tagline? To leave a clear, memorable message in a customer’s mind. But coming up with a powerful tagline is harder than it looks. Learn what makes a great tagline and how they can impact your brand: https://clickhubspot.com/26-Examples Think small,
The easiest way to get clients for your ad agency. It’s funny, everyone thinks it’s easy for me to close business. Even with a brand, it’s never easy. You always have to work hard to close deals. And when I started off, it was even harder, because I didn’t have a brand or the experience.
Conforme las redes sociales han ido avanzando, han llevado a una representación poco auténtica de la vida en línea. Fotos con filtro, captions meticulosamente elaborados y la constante necesidad de impresionar han dejado a muchos anhelando encontrarse con algo más “real” en el mundo digital. Existe un deseo creciente de establecer conexiones sinceras y tener
Many execs or small business owners think social media is complete fluff — and for most businesses, it is. And when they say fluff, they don’t mean to say it’s pointless. It’s well-documented that social media is a powerful tool. The skepticism with investing in social media is that it can be a coin toss
Opinions expressed by Entrepreneur contributors are their own. To drive profitable engagement, you need to understand audience needs and craft effective content strategies. This guide will empower you to create relevant, engaging content aligned with customer intentions, analyze user behavior and leverage data-driven insights to foster strong connections and drive growth throughout the buyer journey
Opinions expressed by Entrepreneur contributors are their own. As social media has advanced, it has led to an unauthentic depiction of life online. Filtered photos, meticulously crafted captions and the constant need to impress have left many yearning for something more real online. There is an increasing desire for sincere bonding and less staged experiences
Opinions expressed by Entrepreneur contributors are their own. In the fiercely competitive world of real estate, establishing a reputable brand and gaining clients’ trust is crucial for success. While many real estate agents focus primarily on traditional marketing methods, incorporating public relations (PR) strategies can be a game-changer. This article explores the benefits and strategies
Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact
Opinions expressed by Entrepreneur contributors are their own. Are you tired of hearing about AI yet? Brace yourself because we’re just scratching the surface. My company has worked with hundreds of realtors over the last decade, and a recurring frustration we’ve heard is their disdain for writing. It makes sense; your goal is to sell
Download HubSpot’s Official Email Newsletter Guide + Lookbook Now [FREE RESOURCE] https://clickhubspot.com/t21 Newsletters offer some of the best ROI of any digital marketing campaign. In this video, you’ll learn how to launch a newsletter for your small business, and we’re going to teach you some of the tools and tech that are used by the
How Google wants you to create meta descriptions. Have you ever done a search on Google and notice for each result there is a title and a description? That description is called the meta description. Usually a website creates one for each and every single page on the website, but sometimes they don’t. And search
Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with stakeholders. However, there are several misconceptions surrounding the field of public relations that can hinder entrepreneurs from fully leveraging its power. In this article, we aim to
Reddit, a network of communities serving as an online public forum (known as “the front page of the Internet”) is at odds with its base (the app has about 57 million daily users) after announcing major changes to the platform in April, such as charging third-party apps and potential moderation changes. The shakeup has sparked
Opinions expressed by Entrepreneur contributors are their own. Scroll through Instagram or TikTok today, and there’s a good chance you’ll see an influencer promoting a brand. And if you don’t recognize the person talking, just ask a nearby Gen Z who they are. Influencer marketing is only getting bigger Influencer marketing works because of the
Opinions expressed by Entrepreneur contributors are their own. Whether a startup or a Fortune 500 company, earning positive and continuous media coverage is an important part of building strong relationships with customers, partners, investors, employees, regulators and other key audiences. Yet even the largest organizations often do not have a steady stream of news to
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