Attorneys, lawyers, and law firms – these 6 tips are for you! In just :60 seconds we’ll cover our top 6 marketing tips to help you grow your business and Fuel Your Brand®
Tip 1:
Identify the needs and motivations of your clients.
Understanding this will help you identify the best marketing channels and calls-to-action to use
Tip 2
Build rapport in the beginning
Provide information and details about your practice, skills, and experience up front. Working with a lawyer can be a big step so building rapport in the beginning will help increase conversions
Tip 3
Testimonials are key!
Use 3rd party testimonial tools like AVVO, Google, Martindale-Hubbell and more
Tip 4
Don’t stick to one marketing channel
Marketing costs for law firms can be expensive but you can mitigate this by using multiple channels to decrease costs – PPC, SEO, Video, and Social Channels all influence each other
Tip 5
Don’t make claims
Avoid wording like “best”, “top” “#1”. Show your worth and value by providing high quality content, answers to common questions, and respectful and informative interactions
Tip 6
Double check your work!
Don’t assume that everything goes. You’ll always want to double check your site content, ad copy, and marketing strategies with your local board. Not only will you ensure that you are compliant, but you’ll ensure that your marketing message is consistent and effective
—
Thanks for watching! If you want to learn more, please go to https://www.youtube.com/watch?v=h_0TB3nwVU8 to watch our full webinar discussing these tips and more. Happy Marketing!
#lawyermarketing #attorneymarketing #marketingforattorneys
—
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor!
Follow Us:
Marketing 360® Website: https://www.marketing360.com/?ref=yt-desc-rcMTuVLw_Ws
Madwire® Website: https://www.madwire.com/?ref=yt-desc-rcMTuVLw_Ws
Facebook: https://www.facebook.com/marketing360/
Instagram: https://www.instagram.com/marketing360
Twitter: https://twitter.com/marketing360
Pinterest: https://www.pinterest.com/marketing360/
Snapchat: https://www.snapchat.com/add/fuelyourbrand
Youtube: https://www.youtube.com/marketing360