This is how Volvo got $44m in free advertising and created one of the most clever marketing campaigns of all time. Was this genius? Let us know your thoughts in the comments! 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Digital Marketing Certification: https://clickhubspot.com/od6 • Social Media
Month: May 2023
People can’t get enough of Selena Gomez‘s 2023 Met Gala look, however, she wasn’t actually there. Millions of Twitter users were duped by a possibly AI-generated photo of the songstress walking the Met Gala carpet on Monday evening. Despite not being in attendance at this year’s event, a fan seemingly edited Gomez’s face on a
Opinions expressed by Entrepreneur contributors are their own. Thought leadership has proven to be an essential ingredient in establishing authority, building trust and driving innovation in today’s competitive market. In fact, a poll by Marketing Insider Group showed that 71% of marketers have benefitted from thought leadership via increased website traffic. In comparison, 62% have
Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently. That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact™ study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic. On May 4th, guest
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. CMS specialist Storyblok, which empowers
Download HubSpot’s Collection of 150+ Copywriting and Content Creation Templates [FREE KIT]: https://clickhubspot.com/xsk Copywriting for SEO ensures that your content satisfies online readers. 73% of readers skim content. Learn the copywriting tips that professional copywriters use to optimize every line they compose for SEO and engagement. 🛠 Resources: • SEO Copywriting Tips and Best Practices:
Opinions expressed by Entrepreneur contributors are their own. So you want to increase brand awareness, be featured in the media and become a household name? It’s time to hire a PR team. But just like with everything else, all PR firms are not created equal. Too many PR firms want you to think that the
“Formal education will make you a living; self-education will make you a fortune.” This quote comes from Jim Rohn and, if you follow the advice, you’ll avoid many of the pitfalls and plateaus that come with being an entrepreneur. Unfortunately, with so many opportunities to educate yourself, even that process comes with its own challenges.
Opinions expressed by Entrepreneur contributors are their own. The sales presentation is often the make-or-break moment in the sales process. It’s the time when you have to captivate and convert your audience. But that’s not easy! After all, the audience’s average attention span during presentations is just five to ten minutes, and their receptiveness to
Do you worry too much? Sure, as an entrepreneur there are plenty of things to be concerned about on a daily basis. But focusing too much on threats can distract you from exploring business-building opportunities. So with that said, let’s discuss TikTok and determine whether or not you have something to worry about. There’s been
Opinions expressed by Entrepreneur contributors are their own. Digital identity verification is a critical step in customer onboarding, especially for businesses operating in highly regulated industries such as financial services or payments. However, the traditional methods of identity verification, such as a person reviewing government-issued IDs or conducting manual background checks, can be time-consuming and
For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited
Learn more on How To Create an Infographics with these PowerPoint Free templates: https://clickhubspot.com/infographicTemplates In another HubSpot “How-to” series we will learn how to create an infographic in PowerPoint, step by step. Our Content strategist Brittany Leaning will walk you through how to use these templates to create beautiful infographics in PowerPoint, no design degree
You’re starting to sell products online specifically, software as a service or subscription based products. What kind of elements should you be putting in your pricing page? How should it look? How do you maximize your conversions? Today I’m going to break down the ideal SAAS pricing page. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________
Many businesses today try to compete over price or the kind of products and services offered. Smart businesses know that having a customer-centric approach will help them win in any industry! Today, we’ll talk about tips and tricks to help you develop a customer-centric approach to business. Basic customer service techniques won’t cut it any
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Marketing is essential to growing a business, but social media has changed it significantly. Sproutsocial found that 55%
If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. And as part of your content strategy, a
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