Opinions expressed by Entrepreneur contributors are their own. The best way to pass safely through a storm is often by being prepared before it hits. In the case of ecommerce startups, that means bracing for rising advertising costs, inventory delays and expensive capital. Jamie Dimon, the CEO of JPMorgan & Co, suggests building a “fortress
Month: May 2023
A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand building’s relationship with organic search. After all, SEO‘s primary goal is getting brands into the top spots in Google for non-branded search terms. Let’s dig into
#INBOUND13 http://inbound.com Dan Lyons — a novelist, HubSpot marketing fellow, and former Newsweek technology editor — talks about the art of storytelling, and offers practical, tactical advice on how to shape your corporate narrative, how to work with the press to get that narrative into the world, and how to create your own media operation.
#INBOUND13 http://inbound.com Dan Lyons — a novelist, HubSpot marketing fellow, and former Newsweek technology editor — talks about the art of storytelling, and offers practical, tactical advice on how to shape your corporate narrative, how to work with the press to get that narrative into the world, and how to create your own media operation.
Opinions expressed by Entrepreneur contributors are their own. I recently watched Jerry Maguire with my kids. They’d never seen it — and I hadn’t watched it from beginning to end in ages. When the film came out in 1996, a famous line was born. No, I’m not thinking of “Show me the money” — though
Opinions expressed by Entrepreneur contributors are their own. Startups and small businesses know that creating effective PR and marketing strategies can be challenging, especially when working with limited budgets. Traditional advertising can be expensive, and reaching new customers through social media can take time and effort. However, there is a solution that you may have
Opinions expressed by Entrepreneur contributors are their own. Spreadsheets are one of the most versatile and widely used tools in the business world. They offer an easy way to organize and manipulate data, make calculations and create visual representations of information. However, when used for inappropriate tasks, spreadsheets quickly become a crutch that hinders progress
Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on advertising efforts. How partnership ads work. Partnership ads enable advertisers to expand content originating from a creator or other partner’s account, facilitating broader collaboration. The updated advertising format allows advertisers to promote
Download HubSpot’s Official How to write a Resignation Letter Templates Now [FREE RESOURCE] https://clickhubspot.com/a0d Quitting your job can be awkward, but it doesn’t have to be awful. Our do’s and don’ts to writing a resignation letter will help you quit with class and leave the door open to future professional relationships with your boss and
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. For the last 15 year creators in India have turned to YouTube as a stage to share their skills and stories. When Pushparani Sarkar, an 80-year-old grandmother from West Bengal, shares her recipe videos on YouTube, she’s
Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette. Research from Bynder’s inaugural State
Opinions expressed by Entrepreneur contributors are their own. By 2025, more than 4.5 billion people worldwide will have at least one email address. Email is a profitable marketing channel because it provides a direct and personal line of communication with prospects. But it only works if your emails land in the inbox and allow you
Twitter users and haters alike have had no problem airing their grievances about the changes that have come to the platform since Tesla CEO Elon Musk took over late last year. Though Musk stands by his claims that the sweeping changes he’s made, such as removing legacy blue checkmarks for verified profiles and allowing Twitter
Opinions expressed by Entrepreneur contributors are their own. Open AI’s ChatGPT has created a buzz about the current “AI Revolution,” but it isn’t a revolution for everyone. This is a time of innovators slowly handing off AI applications to early adopters. The early majority is still waiting on the sidelines, waiting for that AI Revolution
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing