Q: Every founder seems to have a personal brand, but it doesn’t appeal to me. Do I really need to do this? — Eloise, San Diego
Before I answer your question, consider the following scenario:
Imagine comparing two people who work for you. One employee does everything that you ask of them. The other does that, too — but they also go above and beyond to identify opportunities outside of the job’s general requirements. Not everything the second employee does is a hit, but a few things are, and those uncharted opportunities add asymmetrical upside to your business. Which employee does more to help your company?
This article was originally published by Entrepreneur.com. Read the original article here.